<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Approved]]></title><description><![CDATA[Deeply researched podcast on biotech history and drug development. For founders, VCs, and the life sciences community.]]></description><link>https://www.approved.fm</link><image><url>https://substackcdn.com/image/fetch/$s_!bYs6!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe5c99846-8431-4de9-80c6-ba9a2023ff37_1024x1024.png</url><title>Approved</title><link>https://www.approved.fm</link></image><generator>Substack</generator><lastBuildDate>Sat, 23 May 2026 00:02:14 GMT</lastBuildDate><atom:link href="https://www.approved.fm/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Alex Kesin]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[alex@approved.fm]]></webMaster><itunes:owner><itunes:email><![CDATA[alex@approved.fm]]></itunes:email><itunes:name><![CDATA[Alex Kesin]]></itunes:name></itunes:owner><itunes:author><![CDATA[Alex Kesin]]></itunes:author><googleplay:owner><![CDATA[alex@approved.fm]]></googleplay:owner><googleplay:email><![CDATA[alex@approved.fm]]></googleplay:email><googleplay:author><![CDATA[Alex Kesin]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Keytruda: How Merck's Pembrolizumab Became the Best-Selling Cancer Drug of All Time]]></title><description><![CDATA[In episode 3 of Approved, Alex and Matt trace the full story of Keytruda - from its origins as a failed antibody campaign in the netherlands through FDA approval and global adoption.]]></description><link>https://www.approved.fm/p/keytruda-how-mercks-pembrolizumab</link><guid isPermaLink="false">https://www.approved.fm/p/keytruda-how-mercks-pembrolizumab</guid><dc:creator><![CDATA[Alex Kesin]]></dc:creator><pubDate>Thu, 14 May 2026 13:45:49 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/197691989/a8a23e7e546fff15795599e1afc1843d.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p><strong>Keytruda</strong> is Merck&#8217;s $31 billion a year <strong>PD-1 inhibitor</strong> and the best-selling cancer drug of all time. In Episode 3 of <em>Approved</em>, Alex Kesin and Matthew Pech trace the development of <strong>pembrolizumab</strong> , featuring interviews the scientists who drove the program forward : co-inventors <strong>Gregory Carven</strong> and <strong>Michel Streuli</strong>, and former <strong>Merck</strong> oncology CMO <strong>Roy Baynes</strong>.<br></p><p>Topics include preclinical <strong>PD1 / CTLA-4 checkpoint biology</strong> that brought industry attention to the target (Jim Allison&#8217;s CTLA-4 work and Tasuku Honjo&#8217;s PD-1 discovery); how pembro started as a failed rheumatoid arthritis antibody program at a Dutch subsidiary of a paint company; the two mega-mergers that nearly killed the program; the <strong>biomarker enrichment</strong> trial design behind KEYNOTE-024 that let Merck break BMS&#8217;s lead in lung cancer; the 41-patient Johns Hopkins MSI-H trial behind the first tissue-agnostic FDA approval, and the <strong>Jimmy Carter</strong> melanoma case that brought pembrolizumab to the public conscious. The episode closes on what comes next for Merck: the 2028 patent cliff, the <strong>Keytruda QLEX</strong> subcutaneous launch, and efforts to find the next blockbuster checkpoint inhibitor, including Summit/Akeso&#8217;s <strong>PD-1 / VEGF bispecific ivonescimab</strong>.<br></p><p>This episode is presented by <strong>JLL</strong>. Featuring Grant Dettmer on biotech real estate strategy.<br><br><strong>CHAPTERS</strong></p><p>00:00:00 &#8212; Introduction: The Best-Selling Cancer Drug of All Time</p><p>00:02:15 &#8212; Part One &#8212; A Century of Failed Cancer Immunotherapy</p><p>00:04:17 &#8212; T Cells, CD28, and the Two-Signal Model of Immune Activation</p><p>00:06:25 &#8212; Jim Allison&#8217;s CTLA-4 Discovery and the Path to Yervoy</p><p>00:12:03 &#8212; Tasuku Honjo Discovers PD-1: A Better Brake on T Cells</p><p>00:14:26 &#8212; Lieping Chen and the PD-L1 Tumor Evasion Hypothesis</p><p>00:16:26 &#8212; Part Two &#8212; Organon: The Dutch Paint-Company Subsidiary Behind Keytruda</p><p>00:19:48 &#8212; How Michel Streuli Caught the Solid-Phase Screening Artifact</p><p>00:22:09 &#8212; The Accidental Antagonist: From Rheumatoid Arthritis Drug to Cancer Drug</p><p>00:26:34 &#8212; Sponsor: Grant Detmer (JLL) on Biotech Real Estate Strategy</p><p>00:30:01 &#8212; Russian Nesting-Doll M&amp;A: Schering-Plough Acquires Organon (2007)</p><p>00:31:43 &#8212; The $41 Billion Merck&#8211;Schering-Plough Mega-Merger of 2009</p><p>00:34:58 &#8212; Corporate Guerrilla Warfare: Four Scrappy Stunts That Saved Pembrolizumab</p><p>00:39:32 &#8212; BioNovion&#8217;s Spite-Company Bid to Buy Pembro Back</p><p>00:42:10 &#8212; BMS at ASCO 2010: The Data Print That Revived Merck&#8217;s PD-1 Program</p><p>00:45:55 &#8212; Part Three &#8212; Roger Perlmutter Joins a Bleeding Merck (April 2013)</p><p>00:50:48 &#8212; &#8220;Let Me Manage the Tigers&#8221;: Ken Frazier Backs the All-In Bet on Pembrolizumab</p><p>00:55:22 &#8212; Breakthrough Therapy Designation and Eric Rubin&#8217;s Adaptive Trial Design</p><p>00:58:25 &#8212; Keytruda&#8217;s 2014 FDA Approval Erases BMS&#8217;s Four-Year Lead</p><p>01:00:24 &#8212; The Lung Cancer Battlefield and the PD-L1 Biomarker Bet</p><p>01:02:19 &#8212; BMS vs. Merck: All-Comers vs. Biomarker-Enriched Trial Strategy</p><p>01:08:18 &#8212; KEYNOTE-024 vs. CheckMate-026: The Trial That Decided the Category</p><p>01:12:03 &#8212; Luis Diaz, MSI-H, and the Failed BMS Trial That Made Keytruda Tissue-Agnostic</p><p>01:17:18 &#8212; KEYNOTE-189: Perlmutter&#8217;s Bet on Combining Keytruda with Chemotherapy</p><p>01:19:21 &#8212; Merck&#8217;s Clinical Development Playbook: Basket Trials, Backwards March, External Collabs</p><p>01:25:29 &#8212; Part Four &#8212; The IO Graveyard: TIGIT, CD47, IDO1, LAG-3 and Tens of Billions Incinerated</p><p>01:30:23 &#8212; Why PD-1 Was the Only Checkpoint That Worked (Lieping Chen Revisited)</p><p>01:33:32 &#8212; Part Five &#8212; Inside the Best-Selling Drug of All Time</p><p>01:37:03 &#8212; &#8220;Build a Wall, High and Wide&#8221;: Merck&#8217;s Commercial Strategy for Keytruda</p><p>01:43:44 &#8212; Part Six &#8212; The Patent Cliff and Loss of Exclusivity in Pharma</p><p>01:45:35 &#8212; Keytruda QLEX (Subcutaneous) and the Lifecycle Management Playbook</p><p>01:50:23 &#8212; PD-1/VEGF Bispecifics: Ivonescimab, Summit Therapeutics, and the Next Threat</p><p>01:55:31 &#8212; The Scorecard: Patient, Academic, and Financial Impact</p><p>02:01:19 &#8212; Who Actually Profited: Merck vs. Organon vs. the Scientists Who Built the Drug</p><p>02:05:54 &#8212; Epilogue: The Jimmy Carter Drug</p><h2>Sources</h2><p><em>Last updated: April 2026</em></p><h3>I. Primary Interviews</h3><p><em>Original interviews conducted for this episode. Quotes attributed to these speakers throughout the script come from these conversations unless otherwise noted.</em></p><ul><li><p><strong>Greg Carven</strong> &#8212; Approved podcast interview (2026). <em>Named inventor on the pembrolizumab patent; ran the antibody campaign at Organon Cambridge that produced MK-3475.</em></p></li><li><p><strong>Michel Streuli</strong> &#8212; Approved podcast interview (2026). <em>Head of research at Organon Cambridge after 15 years in tumor immunology at Dana-Farber; the scientist who insisted on running the screening assay in solution.</em></p></li><li><p><strong>Roy Baynes</strong> &#8212; Approved podcast interview (2026). <em>Senior Vice President &amp; Head of Global Clinical Development at Merck Research Laboratories; led Keytruda&#8217;s clinical program from 2013 onward.</em></p></li></ul><h3>II. Books</h3><ul><li><p>Graeber, Charles. <em><a href="https://www.amazon.com/Breakthrough-Immunotherapy-Race-Cure-Cancer/dp/1455568503">The Breakthrough: Immunotherapy and the Race to Cure Cancer.</a></em> Twelve, 2018.</p></li></ul><h3>III. Key Scientific Publications</h3><h4>Foundational immune-surveillance &amp; checkpoint biology</h4><ul><li><p><a href="https://www.science.org/doi/10.1126/science.183.4124.534">Stutman, O. &#8220;Tumor development after 3-methylcholanthrene in immunologically deficient athymic-nude mice.&#8221; </a><em><a href="https://www.science.org/doi/10.1126/science.183.4124.534">Science</a></em><a href="https://www.science.org/doi/10.1126/science.183.4124.534"> 183 (1974): 534&#8211;536.</a> <em>The flawed nude-mouse experiment that effectively killed the tumor immunology field for two decades.</em></p></li><li><p><a href="https://www.nature.com/articles/35074122">Shankaran, V. et al. &#8220;IFN&#947; and lymphocytes prevent primary tumour development and shape tumour immunogenicity.&#8221; </a><em><a href="https://www.nature.com/articles/35074122">Nature</a></em><a href="https://www.nature.com/articles/35074122"> 410 (2001): 1107&#8211;1111.</a> <em>Bob Schreiber&#8217;s RAG2-knockout experiment &#8212; the cancer immunoediting paper that re-opened the field.</em></p></li><li><p><a href="https://www.science.org/doi/10.1126/science.271.5256.1734">Leach, D.R., Krummel, M.F., &amp; Allison, J.P. &#8220;Enhancement of antitumor immunity by CTLA-4 blockade.&#8221; </a><em><a href="https://www.science.org/doi/10.1126/science.271.5256.1734">Science</a></em><a href="https://www.science.org/doi/10.1126/science.271.5256.1734"> 271 (1996): 1734&#8211;1736.</a> <em>Jim Allison&#8217;s &#8216;100-to-zero&#8217; mouse experiment that founded the modern checkpoint-inhibitor era.</em></p></li><li><p><a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC556898/">Ishida, Y., Agata, Y., Shibahara, K., &amp; Honjo, T. &#8220;Induced expression of PD-1 upon programmed cell death.&#8221; </a><em><a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC556898/">EMBO Journal</a></em><a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC556898/"> 11 (1992): 3887&#8211;3895.</a> <em>Tasuku Honjo&#8217;s lab discovers PD-1.</em></p></li><li><p><a href="https://www.nature.com/articles/nm730">Dong, H., Strome, S.E., et al. &#8220;Tumor-associated B7-H1 promotes T-cell apoptosis: a potential mechanism of immune evasion.&#8221; </a><em><a href="https://www.nature.com/articles/nm730">Nature Medicine</a></em><a href="https://www.nature.com/articles/nm730"> 8 (2002): 793&#8211;800.</a> <em>Lieping Chen&#8217;s lab establishes that PD-L1 is upregulated on tumors and shuts down T-cells.</em></p></li></ul><h4>Pivotal pembrolizumab &amp; nivolumab trials</h4><ul><li><p><a href="https://www.nejm.org/doi/full/10.1056/NEJMoa1200690">Topalian, S.L., Hodi, F.S., Brahmer, J.R., et al. &#8220;Safety, activity, and immune correlates of anti&#8211;PD-1 antibody in cancer.&#8221; </a><em><a href="https://www.nejm.org/doi/full/10.1056/NEJMoa1200690">NEJM</a></em><a href="https://www.nejm.org/doi/full/10.1056/NEJMoa1200690"> 366 (2012): 2443&#8211;2454.</a> <em>BMS&#8217;s landmark Phase 1 readout for nivolumab &#8212; the data print that woke Merck up to PD-1.</em></p></li><li><p><a href="https://www.nejm.org/doi/full/10.1056/NEJMoa1200694">Brahmer, J.R., Tykodi, S.S., Chow, L.Q., et al. &#8220;Safety and activity of anti-PD-L1 antibody in patients with advanced cancer.&#8221; </a><em><a href="https://www.nejm.org/doi/full/10.1056/NEJMoa1200694">NEJM</a></em><a href="https://www.nejm.org/doi/full/10.1056/NEJMoa1200694"> 366 (2012): 2455&#8211;2465.</a></p></li><li><p><a href="https://www.nejm.org/doi/full/10.1056/NEJMoa1305133">Hamid, O., Robert, C., Daud, A., et al. &#8220;Safety and tumor responses with lambrolizumab (anti-PD-1) in melanoma.&#8221; </a><em><a href="https://www.nejm.org/doi/full/10.1056/NEJMoa1305133">NEJM</a></em><a href="https://www.nejm.org/doi/full/10.1056/NEJMoa1305133"> 369 (2013): 134&#8211;144.</a> <em>First major pembrolizumab clinical readout (KEYNOTE-001 expansion).</em></p></li><li><p><a href="https://www.nejm.org/doi/full/10.1056/NEJMoa1500596">Le, D.T., Uram, J.N., Wang, H., et al. &#8220;PD-1 blockade in tumors with mismatch-repair deficiency.&#8221; </a><em><a href="https://www.nejm.org/doi/full/10.1056/NEJMoa1500596">NEJM</a></em><a href="https://www.nejm.org/doi/full/10.1056/NEJMoa1500596"> 372 (2015): 2509&#8211;2520.</a> <em>The Diaz/Le 41-patient MSI-H trial that produced the first tissue-agnostic FDA approval.</em></p></li><li><p><a href="https://www.nejm.org/doi/full/10.1056/NEJMoa1606774">Reck, M., Rodr&#237;guez-Abreu, D., Robinson, A.G., et al. &#8220;Pembrolizumab versus chemotherapy for PD-L1-positive non-small-cell lung cancer.&#8221; </a><em><a href="https://www.nejm.org/doi/full/10.1056/NEJMoa1606774">NEJM</a></em><a href="https://www.nejm.org/doi/full/10.1056/NEJMoa1606774"> 375 (2016): 1823&#8211;1833.</a> <em>KEYNOTE-024. The biomarker-enriched first-line lung trial that decided the BMS/Merck war.</em></p></li><li><p><a href="https://www.nejm.org/doi/full/10.1056/NEJMoa1801005">Gandhi, L., Rodr&#237;guez-Abreu, D., Gadgeel, S., et al. &#8220;Pembrolizumab plus chemotherapy in metastatic non-small-cell lung cancer.&#8221; </a><em><a href="https://www.nejm.org/doi/full/10.1056/NEJMoa1801005">NEJM</a></em><a href="https://www.nejm.org/doi/full/10.1056/NEJMoa1801005"> 378 (2018): 2078&#8211;2092.</a> <em>KEYNOTE-189 &#8212; the chemo-combination trial that captured the all-comers first-line market.</em></p></li><li><p><a href="https://ascopubs.org/doi/10.1200/JCO.21.00174">Reck, M. et al. &#8220;Five-year outcomes with pembrolizumab versus chemotherapy for metastatic NSCLC with PD-L1 TPS &#8805;50%.&#8221; </a><em><a href="https://ascopubs.org/doi/10.1200/JCO.21.00174">JCO</a></em><a href="https://ascopubs.org/doi/10.1200/JCO.21.00174"> (2021).</a> <em>Long-term KEYNOTE-024 follow-up: 31.9% vs 16.3% five-year OS.</em></p></li></ul><h4>Mechanism of action &amp; checkpoint biology reviews</h4><ul><li><p><a href="https://www.sciencedirect.com/science/article/pii/S0163725814002174">Chen, L. &amp; Han, X. &#8220;Anti-PD-1/PD-L1 therapy of human cancer: past, present, and future.&#8221; (review).</a> <em>Lieping Chen&#8217;s history-of-the-target review.</em></p></li><li><p><a href="https://www.nature.com/articles/s41591-025-03698-4">Chen, L. &#8220;PD-L1 and the dawn of modern cancer immunotherapy.&#8221; </a><em><a href="https://www.nature.com/articles/s41591-025-03698-4">Nature Medicine</a></em><a href="https://www.nature.com/articles/s41591-025-03698-4"> (2025).</a> <em>Chen&#8217;s retrospective on the discovery and translation of PD-L1.</em></p></li><li><p><a href="https://pmc.ncbi.nlm.nih.gov/articles/PMC12410618/">Chen, L. &#8220;Why has immune checkpoint therapy failed in most clinical trials?&#8221; (2025).</a> <em>Chen&#8217;s argument for why TIGIT, TIM-3, CD47 and the rest of the post-PD-1 graveyard didn&#8217;t work.</em></p></li><li><p><a href="https://www.annualreviews.org/content/journals/10.1146/annurev-cancerbio-030419-033635">Sharma, P. &amp; Allison, J.P. &#8220;Dissecting the mechanisms of immune checkpoint therapy.&#8221; </a><em><a href="https://www.annualreviews.org/content/journals/10.1146/annurev-cancerbio-030419-033635">Annual Review of Cancer Biology</a></em><a href="https://www.annualreviews.org/content/journals/10.1146/annurev-cancerbio-030419-033635">.</a></p></li><li><p><a href="https://www.science.org/doi/10.1126/science.aar4060">Pardoll, D. &#8220;The blockade of immune checkpoints in cancer immunotherapy.&#8221; </a><em><a href="https://www.science.org/doi/10.1126/science.aar4060">Nature Reviews Cancer</a></em><a href="https://www.science.org/doi/10.1126/science.aar4060">.</a> <em>Foundational review of the checkpoint-blockade mechanism.</em></p></li></ul><h3>IV. First-Person Accounts &amp; Executive Interviews</h3><h4>Roger Perlmutter</h4><ul><li><p><em><a href="https://www.nature.com/articles/d41573-019-00173-x">Nature Reviews Drug Discovery</a></em><a href="https://www.nature.com/articles/d41573-019-00173-x">. &#8220;An interview with Roger Perlmutter.&#8221; (2019).</a> <em>Source for Perlmutter&#8217;s &#8220;12 axes&#8221; comment and the &#947;-interferon/PD-L1 inflammation insight.</em></p></li><li><p><em><a href="https://www.reed.edu/reed-magazine/articles/2024/discovery-roger-perlmutter-eikon.html">Reed Magazine</a></em><a href="https://www.reed.edu/reed-magazine/articles/2024/discovery-roger-perlmutter-eikon.html">. &#8220;The Discovery: Roger Perlmutter &amp; Eikon.&#8221; (2024).</a> <em>Long-form profile covering Merck tenure and post-Merck second act.</em></p></li><li><p><em><a href="https://www.wsj.com/articles/why-merck-is-betting-big-on-one-cancer-drug-1523790000">Wall Street Journal</a></em><a href="https://www.wsj.com/articles/why-merck-is-betting-big-on-one-cancer-drug-1523790000">. &#8220;Why Merck Is Betting Big on One Cancer Drug.&#8221; (April 15, 2018).</a> <em>Source for the &#8220;Whatever other projects you&#8217;re working on, you can stop now&#8221; quote.</em></p></li><li><p><a href="https://www.biopharmadive.com/news/merck-roger-perlmutter-retire-dean-li/586310/">BioPharma Dive. &#8220;Merck&#8217;s Roger Perlmutter to retire; Dean Li to take over.&#8221; (2020).</a></p></li></ul><h4>Roy Baynes</h4><ul><li><p><a href="https://theconferenceforum.org/editorial/dr-roy-baynes-on-strategy-development-for-keytruda">The Conference Forum. &#8220;Dr. Roy Baynes on Strategy Development for Keytruda.&#8221; (editorial).</a> <em>Background reading for Baynes&#8217;s clinical-development philosophy.</em></p></li><li><p><a href="https://www.fiercebiotech.com/biotech/after-masterful-development-keytruda-mercks-cmo-follows-roger-perlmutter-eikon">Fierce Biotech. &#8220;After masterful development of Keytruda, Merck&#8217;s CMO follows Roger Perlmutter to Eikon.&#8221; (2022).</a></p></li></ul><h4>Lieping Chen</h4><ul><li><p><a href="https://www.nature.com/articles/s41591-025-03698-4">Chen, L. &#8220;PD-L1 and the dawn of modern cancer immunotherapy.&#8221; </a><em><a href="https://www.nature.com/articles/s41591-025-03698-4">Nature Medicine</a></em><a href="https://www.nature.com/articles/s41591-025-03698-4"> (2025).</a></p></li><li><p><a href="https://pmc.ncbi.nlm.nih.gov/articles/PMC12410618/">Chen, L. &#8220;Why has immune &#8216;checkpoint&#8217; therapy failed in most clinical trials?&#8221; (2025).</a></p></li></ul><h4>Luis Diaz</h4><ul><li><p><a href="https://www.ludwigcancerresearch.org/success-story/tumor-targeter/">Ludwig Cancer Research. &#8220;The Tumor Targeter &#8212; interview with Luis Diaz.&#8221; (2019).</a> <em>Source for the Hopkins/Vogelstein hallway-conversation origin story.</em></p></li></ul><h4>Other inventor interviews</h4><ul><li><p><a href="https://www.labiotech.eu/interview/interview-keytruda-cancer-inventors/">Labiotech.eu. &#8220;Interview with Keytruda Cancer Inventors.&#8221; (2018).</a></p></li><li><p><a href="https://www.medscape.com/viewarticle/878148">Medscape. Interview on the development of pembrolizumab.</a></p></li></ul><h3>V. Regulatory &amp; Clinical</h3><ul><li><p><a href="https://www.accessdata.fda.gov/drugsatfda_docs/label/2024/125514s146lbl.pdf">FDA. KEYTRUDA (pembrolizumab) &#8212; full prescribing information.</a></p></li><li><p><a href="https://www.fda.gov/drugs/resources-information-approved-drugs/fda-grants-accelerated-approval-pembrolizumab-first-tissue-site-agnostic-indication">FDA. Approval of pembrolizumab for tissue-agnostic MSI-H/dMMR solid tumors. (May 23, 2017).</a> <em>The first tissue-agnostic FDA approval.</em></p></li><li><p><a href="https://clinicaltrials.gov/study/NCT02142738">KEYNOTE-024 ClinicalTrials.gov record (NCT02142738).</a></p></li><li><p><a href="https://www.youtube.com/live/ELA3JDqtcFw">FDA Oncologic Drugs Advisory Committee. PD-L1 cutoffs in upper-GI cancers (full meeting, YouTube).</a> <em>BMS&#8217;s argument against narrowing labels; the &#8220;0.55 inter-pathologist correlation&#8221; data point.</em></p></li><li><p><a href="https://www.fda.gov/drugs/resources-information-approved-drugs/fda-approves-pembrolizumab-and-berahyaluronidase-zzxf-subcutaneous-injection-most-adult-indications">FDA. &#8220;FDA Approves Pembrolizumab Subcutaneous Formulation (Keytruda Qlex).&#8221;</a></p></li></ul><h3>VI. Corporate Documents &amp; Press Releases</h3><ul><li><p><a href="https://www.merck.com/news/mercks-keytruda-pembrolizumab-plus-pemetrexed-alimta-and-platinum-chemotherapy-reduced-the-risk-of-death-by-half-compared-with-chemotherapy-alone-as-first-line-treatment-for-a/">Merck. &#8220;Keytruda plus pemetrexed and platinum chemotherapy reduced the risk of death by half&#8221; &#8212; KEYNOTE-189 press release (2018).</a></p></li><li><p><a href="https://www.fiercepharma.com/pharma/keytruda-taught-merck-how-build-blockbuster-manufacturing-second-lightning-bolt-easier-said">Fierce Pharma. &#8220;Keytruda taught Merck how to build a blockbuster &#8212; manufacturing the second lightning bolt is easier said than done.&#8221; (2024).</a> <em>Manufacturing scale-up and post-Keytruda strategy.</em></p></li><li><p><a href="https://www.pharmavoice.com/news/merck-oncology-cancer-drug-keytruda-adc-daiichi/812651/">PharmaVoice. &#8220;Inside Merck&#8217;s oncology cancer drug Keytruda + Daiichi ADC.&#8221;</a></p></li><li><p><a href="https://www.smmttx.com/wp-content/uploads/2024/09/WCLC-2024-Presentation-HARMONi-2.pdf">HARMONi-2 &#8212; Summit/Akeso ivonescimab data (WCLC 2024 presentation, PDF).</a></p></li></ul><h3>VII. News &amp; Trade Press</h3><h4>[2014] First approval &amp; launch</h4><ul><li><p><strong>[2014]</strong> <a href="https://www.forbes.com/sites/matthewherper/2014/09/05/cancer-drug-approval-is-a-triumph-for-merck-whats-next/">Forbes (Matthew Herper). &#8220;Cancer Drug Approval Is a Triumph for Merck &#8212; What&#8217;s Next?&#8221; (September 5, 2014).</a> <em>Same-day coverage of the FDA accelerated approval.</em></p></li><li><p><strong>[2014]</strong> <a href="https://www.fiercepharma.com/pharma/updated-merck-s-melanoma-game-changer-keytruda-likely-to-bolster-drug-pricing-debate">Fierce Pharma. &#8220;Merck&#8217;s melanoma game-changer Keytruda likely to bolster drug-pricing debate.&#8221;</a> <em>Source for the analyst projection that Keytruda would do $1.5B by 2017 (it actually did $5B).</em></p></li></ul><h4>[2015] First commercial year</h4><ul><li><p><strong>[2015]</strong> <a href="https://www.managedcaremag.com/archives/2015/7/cancer-immunotherapies-and-their-cost-take-center-stage-ascos-2015-annual-meeting/">Managed Care Magazine. &#8220;Cancer immunotherapies and their cost take center stage at ASCO&#8217;s 2015 annual meeting.&#8221;</a></p></li></ul><h4>[2016] The lung cancer fork</h4><ul><li><p><strong>[2016]</strong> <a href="https://www.fiercepharma.com/pharma/opdivo-its-sights-merck-s-keytruda-nabs-breakthrough-tag-1l-lung-cancer">Fierce Pharma. &#8220;Opdivo in its sights, Merck&#8217;s Keytruda nabs breakthrough tag in 1L lung cancer.&#8221;</a> <em>Real-time coverage of the KEYNOTE-024 / CheckMate-026 inflection point.</em></p></li><li><p><strong>[2016]</strong> <a href="https://www.hopkinsmedicine.org/news/articles/2016/08/the-final-frontier-immune-therapies-break-through-cancers-protective-barriers">Johns Hopkins Medicine. &#8220;The Final Frontier: Immune Therapies Break Through Cancer&#8217;s Protective Barriers.&#8221;</a></p></li></ul><h4>[2017] Tissue-agnostic approval</h4><ul><li><p><strong>[2017]</strong> <a href="https://www.forbes.com/sites/davidshaywitz/2017/07/26/the-startling-history-behind-mercks-new-cancer-blockbuster/">Forbes (David Shaywitz). &#8220;The Startling History Behind Merck&#8217;s New Cancer Blockbuster.&#8221; (July 26, 2017).</a> <em>The single most important secondary source on the Organon-era origin story.</em></p></li><li><p><strong>[2017]</strong> <a href="https://www.nytimes.com/2017/06/08/health/cancer-drug-keytruda-tumors.html">New York Times. &#8220;How Cancer Drug Keytruda Shrinks Tumors.&#8221; (June 8, 2017).</a> <em>Coverage of the tissue-agnostic MSI-H approval.</em></p></li><li><p><strong>[2017]</strong> <a href="https://www.biopharmadive.com/news/merck-keytruda-combo-q4-earnings/435365/">BioPharma Dive. &#8220;Merck Keytruda combo, Q4 earnings.&#8221;</a></p></li></ul><h4>[2018] All-in lung &amp; the IDO graveyard</h4><ul><li><p><strong>[2018]</strong> <a href="https://www.wsj.com/articles/why-merck-is-betting-big-on-one-cancer-drug-1523790000">Wall Street Journal. &#8220;Why Merck Is Betting Big on One Cancer Drug.&#8221; (April 15, 2018).</a></p></li><li><p><strong>[2018]</strong> <a href="https://www.statnews.com/2018/04/06/incyte-trial-failure/">STAT News (Adam Feuerstein). &#8220;Incyte trial failure deals serious blow to immuno-oncology hopes.&#8221; (April 6, 2018).</a> <em>Real-time coverage of the epacadostat/Keytruda IDO trial failure.</em></p></li><li><p><strong>[2018]</strong> <a href="https://cen.acs.org/biological-chemistry/cancer/Merck-Incyte-IDO-inhibitor-fails/96/i16">Chemical &amp; Engineering News. &#8220;Merck, Incyte IDO inhibitor fails in Phase 3.&#8221;</a></p></li><li><p><strong>[2018]</strong> <a href="https://aacrjournals.org/cancerdiscovery/article/8/7/OF5/10133/Companies-Scaling-Back-IDO1-Inhibitor">Cancer Discovery (AACR). &#8220;Companies Scaling Back IDO1 Inhibitor.&#8221;</a></p></li><li><p><strong>[2018]</strong> <a href="https://www.biopharmadive.com/news/incye-ido-drug-development-scaled-back/522635/">BioPharma Dive. &#8220;Incyte IDO drug development scaled back.&#8221;</a></p></li><li><p><strong>[2018]</strong> <a href="https://www.genengnews.com/topics/drug-discovery/incyte-merck-co-halt-phase-iii-trial-after-epacadostat-keytruda-combination-fails-in-melanoma/">GEN. &#8220;Incyte/Merck halt Phase III trial after epacadostat/Keytruda combination fails in melanoma.&#8221;</a></p></li></ul><h4>[2020&#8211;2022] TIGIT and the post-PD-1 graveyard</h4><ul><li><p><strong>[2022]</strong> <a href="https://www.biopharmadive.com/news/roche-tiragolumab-tigit-lung-cancer-trial/623542/">BioPharma Dive. &#8220;Roche tiragolumab TIGIT lung cancer trial.&#8221;</a></p></li><li><p><strong>[2022]</strong> <a href="https://www.fiercebiotech.com/biotech/roches-tigit-prospect-fails-another-phase-3-lung-cancer-test">Fierce Biotech. &#8220;Roche&#8217;s TIGIT prospect fails another Phase 3 lung cancer test.&#8221;</a></p></li></ul><h4>[2023&#8211;2024] CD47 implosion &amp; ten-year retrospectives</h4><ul><li><p><strong>[2023]</strong> <a href="https://www.fiercebiotech.com/biotech/gilead-gives-49b-antibody-solid-tumor-plan-unravels">Fierce Biotech. &#8220;Gilead gives 4.9B antibody solid-tumor plan unravels.&#8221;</a></p></li><li><p><strong>[2023]</strong> <a href="https://www.fiercebiotech.com/biotech/gilead-ends-phase-3-leukemia-trial-early-after-data-disappoint-dealing-another-blow-49b-bet">Fierce Biotech. &#8220;Gilead ends Phase 3 leukemia trial early after data disappoint, dealing another blow to 4.9B bet.&#8221;</a></p></li><li><p><strong>[2024]</strong> <a href="https://www.fiercebiotech.com/biotech/gileads-49b-cd47-bet-faces-latest-setback-company-cans-mds-ambitions-magrolimab">Fierce Biotech. &#8220;Gilead&#8217;s 4.9B CD47 bet faces latest setback as company cans MDS ambitions for magrolimab.&#8221;</a></p></li><li><p><strong>[2024]</strong> <a href="https://www.fiercebiotech.com/biotech/new-eha-data-reveal-how-gileads-49b-bet-cd47-imploded">Fierce Biotech. &#8220;New EHA data reveal how Gilead&#8217;s 4.9B bet on CD47 imploded.&#8221;</a></p></li><li><p><strong>[2024]</strong> <a href="https://www.biopharmadive.com/news/gilead-magrolimab-discontinue-enhance-study-mds/688712/">BioPharma Dive. &#8220;Gilead/Magrolimab discontinue ENHANCE study in MDS.&#8221;</a></p></li><li><p><strong>[2024]</strong> <a href="https://www.biopharmadive.com/news/cancer-immunotherapy-decade-keytruda-opdivo-pd1-oncology/725774/">BioPharma Dive. &#8220;Cancer immunotherapy decade &#8212; Keytruda, Opdivo, PD-1 oncology.&#8221;</a> <em>Ten-year retrospective on the PD-1 era.</em></p></li><li><p><strong>[2024]</strong> <a href="https://www.hopkinsmedicine.org/news/articles/2024/07/immunotherapy--a-game-changer">Johns Hopkins Medicine. &#8220;Immunotherapy: A Game Changer.&#8221; (July 2024).</a></p></li><li><p><strong>[2024]</strong> <a href="https://drughunter.com/that-jimmy-carter-drug/">Drug Hunter. &#8220;That Jimmy Carter Drug.&#8221;</a> <em>Origin of the public nickname.</em></p></li><li><p><strong>[2024]</strong> <a href="https://drugwonder.wordpress.com/2024/07/16/keytruda-the-journey-of-a-blockbuster-drug-from-discovery-to-market-dominance/">DrugWonder. &#8220;Keytruda: the journey of a blockbuster drug from discovery to market dominance.&#8221;</a></p></li></ul><h4>[2025] PD-1/VEGF bispecifics, TIGIT post-mortem, subQ launch</h4><ul><li><p><strong>[2025]</strong> <a href="https://www.bloomberg.com/features/2025-experimental-cheaper-treatments-cancer-capitalism/">Bloomberg. &#8220;Experimental, cheaper treatments &#8212; cancer capitalism.&#8221;</a> <em>Long-form investigation into Keytruda dosing, pricing, and the off-label landscape.</em></p></li><li><p><strong>[2025]</strong> <a href="https://www.fiercepharma.com/pharma/akeso-summit-pd-1-bispecific-crushes-merck-keytruda-new-standard-lung-cancer">Fierce Pharma. &#8220;Akeso/Summit PD-1 bispecific crushes Merck Keytruda &#8212; new standard in lung cancer?&#8221;</a></p></li><li><p><strong>[2025]</strong> <a href="https://www.fiercepharma.com/pharma/analysts-impressed-after-summit-akesos-pd-1vegf-antibody-triumphs-over-keytruda-lung-cancer">Fierce Pharma. &#8220;Analysts impressed after Summit/Akeso PD-1/VEGF antibody triumphs over Keytruda in lung cancer.&#8221;</a></p></li><li><p><strong>[2025]</strong> <a href="https://www.biospace.com/drug-development/summits-bispecific-misses-survival-endpoint-in-global-phase-iii-trial-but-analysts-remain-optimistic">BioSpace. &#8220;Summit&#8217;s bispecific misses survival endpoint in global Phase III trial, but analysts remain optimistic.&#8221;</a></p></li><li><p><strong>[2025]</strong> <a href="https://www.biopharmadive.com/news/summit-ivonescimab-chemotherapy-lung-cancer-harmoni-wclc/759476/">BioPharma Dive. &#8220;Summit ivonescimab + chemotherapy lung cancer (HARMONi WCLC).&#8221;</a></p></li><li><p><strong>[2025]</strong> <a href="https://www.biopharmadive.com/news/pd1-vegf-inhibitors-cancer-immunotherapy-bispecific-startups/741231/">BioPharma Dive. &#8220;PD-1/VEGF inhibitors &#8212; cancer immunotherapy bispecific startups.&#8221;</a></p></li><li><p><strong>[2025]</strong> <a href="https://www.fiercebiotech.com/biotech/summit-leading-charge-pfizer-lays-out-its-own-plan-replace-keytruda-bispecific">Fierce Biotech. &#8220;Summit leading the charge &#8212; Pfizer lays out its own plan to replace Keytruda with a bispecific.&#8221;</a></p></li><li><p><strong>[2025]</strong> <a href="https://www.oncologypipeline.com/apexonco/5000-patients-later-roche-scraps-its-tigit">Oncology Pipeline (ApexOnco). &#8220;5,000 patients later, Roche scraps its TIGIT.&#8221;</a></p></li><li><p><strong>[2025]</strong> <a href="https://www.oncologypipeline.com/apexonco/roche-reins-tigit-expectations">Oncology Pipeline (ApexOnco). &#8220;Roche reins in TIGIT expectations.&#8221;</a></p></li><li><p><strong>[2025]</strong> <a href="https://trial.medpath.com/news/513b317bc6e27a1f/roche-presents-complete-tigit-failure-data-at-esmo-2025-revealing-costly-misstep-in-cancer-immunotherapy">Med Path. &#8220;Roche presents complete TIGIT failure data at ESMO 2025, revealing costly misstep in cancer immunotherapy.&#8221;</a></p></li></ul><h3>VIII. PD-L1 Biomarker Heterogeneity</h3><p><em>Sources supporting Part Three&#8217;s discussion of PD-L1 assay messiness, sampling error, and pathologist concordance.</em></p><ul><li><p><a href="https://www.sciencedirect.com/science/article/pii/S1556086421021080">Munari, E. et al. &#8220;PD-L1 expression heterogeneity in non-small-cell lung cancer: defining criteria for harmonization with surgical specimens.&#8221; </a><em><a href="https://www.sciencedirect.com/science/article/pii/S1556086421021080">Journal of Thoracic Oncology</a></em><a href="https://www.sciencedirect.com/science/article/pii/S1556086421021080"> (2021).</a> <em>52% discordance between biopsies and surgical resection; sample-size dependent.</em></p></li><li><p><a href="https://pubmed.ncbi.nlm.nih.gov/28195880/">Spatial heterogeneity of PD-L1 expression in breast cancer (PubMed 28195880).</a></p></li><li><p><a href="https://aacrjournals.org/clincancerres/article/26/24/6453/83048/Spatial-and-Temporal-Heterogeneity-of-PD-L1">Park, Y. et al. &#8220;Spatial and temporal heterogeneity of PD-L1 expression in gastric cancer.&#8221; </a><em><a href="https://aacrjournals.org/clincancerres/article/26/24/6453/83048/Spatial-and-Temporal-Heterogeneity-of-PD-L1">Clinical Cancer Research</a></em><a href="https://aacrjournals.org/clincancerres/article/26/24/6453/83048/Spatial-and-Temporal-Heterogeneity-of-PD-L1"> (2020).</a></p></li><li><p><a href="https://pubmed.ncbi.nlm.nih.gov/29049375/">PD-L1 heterogeneity in lung cancer (PubMed 29049375).</a></p></li><li><p><a href="https://pmc.ncbi.nlm.nih.gov/articles/PMC5648155/">PD-L1 false negatives in small biopsies (PMC 5648155).</a></p></li><li><p><a href="https://bmjoncology.bmj.com/content/5/1/e001037">BMJ Oncology. PD-L1 testing review.</a></p></li></ul><h3>IX. Analysis &amp; Commentary</h3><ul><li><p><a href="https://liangchang.substack.com/p/can-ai-make-better-decisions-than">Liang Chang. &#8220;Can AI Make Better Decisions Than Humans?&#8221; Substack.</a> <em>The &#8220;send today&#8217;s AI back in time to June 2012&#8221; experiment on the BMS vs Merck biomarker fork.</em></p></li><li><p><a href="https://www.science.org/content/blog-post/keytruda-story">Derek Lowe. &#8220;The Keytruda Story.&#8221; </a><em><a href="https://www.science.org/content/blog-post/keytruda-story">In the Pipeline</a></em><a href="https://www.science.org/content/blog-post/keytruda-story"> (Science).</a></p></li><li><p><a href="https://www.linkedin.com/posts/matthew-pech-3151001_precision-oncology-ai-and-commercial-viability-activity-7296206959391752194-06ZE/">Matt Pech. &#8220;Precision oncology, AI, and commercial viability.&#8221; LinkedIn (2025).</a> <em>MFP&#8217;s analysis of why imperfect biomarkers are commercially load-bearing.</em></p></li><li><p><a href="https://www.linkedin.com/posts/matthew-pech-3151001_adaption-hurdles-for-keytruda-qlex-the-subcutaneous-activity-7420864935611670528-rSZj/">Matt Pech. &#8220;Adoption hurdles for Keytruda Qlex, the subcutaneous formulation.&#8221; LinkedIn (2025).</a></p></li><li><p><a href="https://en.wikipedia.org/wiki/Pembrolizumab#History">Wikipedia. &#8220;Pembrolizumab &#8212; History.&#8221;</a></p></li></ul><h3>X. Audio &amp; Video</h3><ul><li><p><a href="https://www.youtube.com/live/ELA3JDqtcFw">FDA Oncologic Drugs Advisory Committee (ODAC) &#8212; PD-L1 cutoffs in upper-GI cancers (full meeting, YouTube).</a> <em>Source for the 0.55 inter-pathologist correlation, BMS&#8217;s argument against narrowing labels.</em></p></li></ul>]]></content:encoded></item><item><title><![CDATA[Episode #2: Geron]]></title><description><![CDATA[Listen now (142 mins) | Geron was founded in 1990 to cure aging, built the field around telomeres & stem cells, and spent 34 years at it - only to end up with an FDA approval for a niche blood cancer drug. What took so long?]]></description><link>https://www.approved.fm/p/episode-2-geron</link><guid isPermaLink="false">https://www.approved.fm/p/episode-2-geron</guid><dc:creator><![CDATA[Alex Kesin]]></dc:creator><pubDate>Fri, 13 Mar 2026 15:06:18 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/190747306/d8e92d0c85f02e9b73a0bdd8e92b9948.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>Listen on <a href="https://open.spotify.com/episode/4COpXyTfI7jifq6da7wM52?si=EHI93INORPWlX8CabI6wcg">Spotify</a></p><p>Listen on <a href="https://podcasts.apple.com/us/podcast/episode-2-geron/id1873356046?i=1000755117965">Apple Podcasts</a></p><p>Listen on <a href="https://www.youtube.com/watch?v=ryeqeon5y4s">YouTube</a></p><h2><strong>TABLE OF CONTENTS</strong></h2><p>(00:00:00) - Introduction </p><p>(00:01:19) - Hayflick Limit </p><p>(00:08:30) - Michael West &amp; Founding of Geron </p><p>(00:15:16) - Early Science &amp; IP Strategy </p><p>(00:27:25) - Cloning the Telomerase Gene </p><p>(00:29:30) - Embryonic Stem Cells &amp; Political Context </p><p>(00:44:21) - Okarma, West&#8217;s Departure &amp; Corporate Turmoil </p><p>(01:05:08) - Spinal Cord Injury Trial </p><p>(01:30:45) - Pivot to Blood Cancer </p><p>(01:43:08) - Clinical &amp; Commercial Drama</p><p>(02:01:45) - Legacy &amp; Lessons</p><p><strong>CREDITS</strong></p><p>Co-hosted by Alex Kesin and Matthew Pech</p><p>Written, edited, and produced by Alex Kesin</p><p>Music: <a href="https://www.youtube.com/watch?v=4PoCA4taNyg">&#8220;Food&#8221;</a> by nerowski</p><p>* Special thanks to the team at <a href="https://www.nfx.com/">NFX</a> for the use of their recording studio.</p><h2><strong>SOURCES</strong></h2><p><em><strong>Last updated: March 2026</strong></em></p><p><strong>I. BOOKS</strong></p><p><a href="https://www.amazon.com/Merchants-Immortality-Pa-Stephen-Hall/dp/0618492216">Hall, Stephen S. </a><em><a href="https://www.amazon.com/Merchants-Immortality-Pa-Stephen-Hall/dp/0618492216">Merchants of Immortality: Chasing the Dream of Human Life Extension.</a></em><a href="https://www.amazon.com/Merchants-Immortality-Pa-Stephen-Hall/dp/0618492216"> Houghton Mifflin, 2003.</a></p><p><a href="https://www.amazon.com/Inevitable-Collision-Inspiring-Research-Conservative-ebook/dp/B00NGRMSHC">Williams, Tory. </a><em><a href="https://www.amazon.com/Inevitable-Collision-Inspiring-Research-Conservative-ebook/dp/B00NGRMSHC">Inevitable Collision: The Inspiring Story That Brought Stem Cell Research to Conservative America.</a></em><a href="https://www.amazon.com/Inevitable-Collision-Inspiring-Research-Conservative-ebook/dp/B00NGRMSHC">Mary Ann Liebert, Inc., 2014.</a></p><p><strong>II. KEY SCIENTIFIC PUBLICATIONS</strong></p><p><a href="https://pubmed.ncbi.nlm.nih.gov/13905658/">Hayflick, L. &amp; Moorhead, P.S. &#8220;The serial cultivation of human diploid cell strains.&#8221; Experimental Cell Research 25 (1961): 585&#8211;621.</a></p><p><a href="https://pubmed.ncbi.nlm.nih.gov/7605428/">Kim, N.W. et al. &#8220;Specific association of human telomerase activity with immortal cells and cancer.&#8221; Science 266, no. 5193 (1994): 2011&#8211;2015.</a></p><p><a href="https://pubmed.ncbi.nlm.nih.gov/7544491/">Feng, J. et al. &#8220;The RNA component of human telomerase.&#8221; Science 269, no. 5228 (1995): 1236&#8211;1241.</a></p><p><a href="https://www.science.org/doi/10.1126/science.277.5328.955">Nakamura, T.M. et al. &#8220;Telomerase catalytic subunit homologs from fission yeast and human.&#8221; Science 277, no. 5328 (1997): 955&#8211;959.</a></p><p><a href="https://www.cell.com/cell/pdf/S0092-8674(00)80538-3.pdf">Meyerson, M. et al. &#8220;hEST2, the putative human telomerase catalytic subunit gene, is up-regulated in tumor cells and during immortalization.&#8221; Cell 90, no. 4 (1997): 785&#8211;795.</a></p><p><a href="https://www.science.org/doi/10.1126/science.279.5349.349">Bodnar, A.G. et al. &#8220;Extension of life-span by introduction of telomerase into normal human cells.&#8221; Science 279, no. 5349 (1998): 349&#8211;352.</a></p><p><a href="https://www.science.org/doi/abs/10.1126/science.282.5391.1145">Thomson, J.A. et al. &#8220;Embryonic stem cell lines derived from human blastocysts.&#8221; Science 282, no. 5391 (1998): 1145&#8211;1147.</a></p><p><a href="https://pubmed.ncbi.nlm.nih.gov/12873987/">Asai, A. et al. &#8220;A novel telomerase template antagonist (GRN163) as a potential anticancer agent.&#8221; Cancer Research 63, no. 14 (2003): 3931&#8211;3939. </a></p><p><a href="https://pubmed.ncbi.nlm.nih.gov/15940257/">Herbert, B-S et al. &#8220;Effect of the lipid modification of GRN163.&#8221; Nature: Oncogene 24 (2005): 5765&#8211;5772. </a></p><p><a href="https://www.nejm.org/doi/full/10.1056/NEJMoa1503479">Baerlochr, G. et al. &#8220;A pilot study of the telomerase inhibitor imetelstat for myelofibrosis.&#8221; New England Journal of Medicine 373 (2015): 908&#8211;919. </a></p><p><a href="https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(23)01724-5/abstract">Platzbecker, U. et al. &#8220;Imetelstat in patients with lower-risk myelodysplastic syndromes who have relapsed or are refractory to erythropoiesis-stimulating agents (IMerge).&#8221; The Lancet (2024).</a></p><p><a href="https://ascpt.onlinelibrary.wiley.com/doi/10.1111/cts.70076">Lennox, A.L et al. &#8220;Imetelstat, a novel, first-in-class telomerase inhibitor: Mechanism of action, clinical, and translational science.&#8221; </a><em><a href="https://ascpt.onlinelibrary.wiley.com/doi/10.1111/cts.70076">Clinical and Translational Science</a></em><a href="https://ascpt.onlinelibrary.wiley.com/doi/10.1111/cts.70076"> 17, no. 11 (2024).</a></p><p><a href="https://pmc.ncbi.nlm.nih.gov/articles/PMC4250218/">Scott, C. &amp; Magnus, D. &#8220;Wrongful Termination: Lessons From the Geron Clinical Trial&#8221; Stem Cell Reports 3, no. 5 (2014): 721&#8211;723. </a></p><p><strong>III. REGULATORY &amp; CLINICAL</strong></p><p><a href="https://www.accessdata.fda.gov/drugsatfda_docs/label/2024/217779s000lbl.pdf">Prescribing Information (Label) U.S. Food and Drug Administration. &#8220;RYTELO (imetelstat) for injection: Highlights of Prescribing Information.&#8221; NDA 217779. June 2024. </a></p><p><a href="https://www.accessdata.fda.gov/drugsatfda_docs/appletter/2024/217779Orig1s000ltr.pdf">NDA Approval Letter U.S. Food and Drug Administration. &#8220;NDA Approval Letter: RYTELO (imetelstat) for injection.&#8221; NDA 217779. June 6, 2024. </a></p><p><a href="https://www.accessdata.fda.gov/drugsatfda_docs/nda/2024/217779Orig1s000OtherR.pdf">Multi-Discipline Review &amp; Evaluation U.S. Food and Drug Administration. &#8220;NDA Multi-Disciplinary Review and Evaluation: RYTELO (imetelstat).&#8221; NDA 217779Orig1s000. 2024. </a></p><p><a href="https://www.fda.gov/media/176966/download">ODAC Briefing Document U.S. Food and Drug Administration. &#8220;FDA Briefing Document: Oncologic Drugs Advisory Committee Meeting, NDA 217779, Imetelstat.&#8221; March 14, 2024. </a></p><p><a href="https://www.accessdata.fda.gov/drugsatfda_docs/nda/2024/217779Orig1s000RiskR.pdf">REMS/Risk Assessment Review U.S. Food and Drug Administration. &#8220;Risk Assessment and Risk Mitigation Review: RYTELO (imetelstat).&#8221; NDA 217779Orig1s000. 2024. </a></p><p><a href="https://ascopubs.org/doi/abs/10.1200/JCO-25-01369">Kim, N. et al. &#8220;US Food and Drug Administration Approval Summary: Imetelstat for Selected Patients With Low- to Intermediate-1 Risk Myelodysplastic Syndromes With Transfusion-Dependent Anemia.&#8221; </a><em><a href="https://ascopubs.org/doi/abs/10.1200/JCO-25-01369">The Oncologist</a></em><a href="https://ascopubs.org/doi/abs/10.1200/JCO-25-01369"> (2025). PMID: 41135032.</a></p><p><a href="https://www.fda.gov/drugs/resources-information-approved-drugs/fda-approves-imetelstat-low-intermediate-1-risk-myelodysplastic-syndromes-transfusion-dependent">FDA. &#8220;FDA Approves Imetelstat for Low- to Intermediate-1-Risk Myelodysplastic Syndromes with Transfusion-Dependent Anemia.&#8221; June 2024.</a></p><p><a href="https://icer.org/wp-content/uploads/2024/08/MDS_Final-Report_For-Publication_08222024.pdf">ICER. &#8220;Evidence Report: Treatment for Anemia in Myelodysplastic Syndrome.&#8221; August 2024. </a></p><p><a href="https://icer.org/news-insights/press-releases/institute-for-clinical-and-economic-review-publishes-evidence-report-on-treatment-for-anemia-in-myelodysplastic-syndrome/">ICER. Press Release on Imetelstat Evidence Assessment. </a></p><p><a href="https://clinicaltrials.gov/study/NCT01217008">ClinicalTrials.gov. GRNOPC1 Phase I Trial. NCT01217008. </a></p><p><a href="https://pmc.ncbi.nlm.nih.gov/articles/PMC4553145/">Myelodysplastic Syndrome Epidemiology. PMC4553145.</a></p><p><a href="https://ashpublications.org/blood/article/142/26/2247/498176/Diagnosis-and-classification-of-myelodysplastic">MDS Risk and AML Progression. Blood (2023). </a></p><p><strong>IV. CORPORATE FILINGS &amp; PRESENTATIONS</strong></p><p><a href="https://d18rn0p25nwr6d.cloudfront.net/CIK-0000886744/fee9b538-e5cd-4a2c-b3dd-a358901402d1.pdf">Geron Corporation. S-1 Registration Statement (1996 IPO). </a></p><p><a href="https://ir.geron.com/news-events/events-presentations">Geron Corporation. Corporate presentations archive (2012&#8211;present). </a></p><p><a href="https://ir.geron.com/static-files/f8434c47-de13-409f-8a4f-bc5b24728b52">Geron Corporation. 2012 R&amp;D Strategy Presentation. </a></p><p><a href="https://ir.geron.com/static-files/a3cb33aa-d82f-41b1-ab48-c7091b7471ce">Geron Corporation. 2013 NSCLC Study Results. </a></p><p><a href="https://ir.geron.com/static-files/30bdae1f-36d4-46bf-b9c7-5c7813186454">Geron Corporation. 2015 Janssen/MF Collaboration Presentation. (p.41-)</a></p><p><a href="https://ir.geron.com/static-files/a669b42d-3c59-4fe7-8926-ae871b25d437">Geron Corporation. 2016 Mechanism of Action Analysis (thrombocytopenia/TLR9). </a></p><p><a href="https://www.royaltypharma.com/news/royalty-pharma-to-acquire-royalty-interest-in-gerons-rytelo-for-125-million/">Royalty Pharma. &#8220;Royalty Pharma to Acquire Royalty Interest in Geron&#8217;s Rytelo for $125 Million.&#8221; November 2024. </a></p><p><strong>V. NEWS &amp; MEDIA COVERAGE</strong></p><p><strong>[1994]</strong> <a href="https://www.nytimes.com/1994/12/27/science/immortality-enzyme-is-discovered-in-many-types-of-cancer.html">New York Times. &#8220;Immortality Enzyme Is Discovered in Many Types of Cancer.&#8221; December 27, 1994. </a></p><p><strong>[1995]</strong> <a href="https://www.nytimes.com/1995/09/05/science/new-light-shed-on-how-enzyme-may-play-crucial-role-in-cancer.html">New York Times. &#8220;New Light Shed on How Enzyme May Play Crucial Role in Cancer.&#8221; September 5, 1995. </a></p><p><strong>[1996]</strong> <a href="https://www.newyorker.com/magazine/1996/09/30/the-new-age-of-man">New Yorker. &#8220;The New Age of Man.&#8221; September 30, 1996. </a></p><p><strong>[1996]</strong> <a href="http://www.bio.net/bionet/mm/ageing/1996-May/002329.html">Bio.net Ageing Forum. Geron financing announcements. </a></p><p><strong>[1996]</strong> <a href="http://www.bio.net/bionet/mm/ageing/1996-May/002330.html">Bio.net Ageing Forum. Geron NCI/SBIR grants. </a></p><p><strong>[1996]</strong> <a href="http://www.bio.net/bionet/mm/ageing/1996-May/002331.html">Bio.net Ageing Forum. Kyowa Hakko deal. </a></p><p><strong>[1996]</strong> <a href="http://www.bio.net/bionet/mm/ageing/1996-May/002332.html">Bio.net Ageing Forum. Kyowa Hakko deal details. </a></p><p><strong>[1996]</strong> <a href="https://www.bioworld.com/articles/486448">BioWorld. Geron IPO news. </a></p><p><strong>[1998]</strong> <a href="https://www.sciencedaily.com/releases/1998/11/981109085805.htm">ScienceDaily. &#8220;Human Embryonic Stem Cells Successfully Derived.&#8221; November 9, 1998. </a></p><p><strong>[1998]</strong> <a href="https://www.nytimes.com/1998/11/06/us/scientists-cultivate-cells-at-root-of-human-life.html">New York Times. &#8220;Scientists Cultivate Cells at Root of Human Life.&#8221; November 6, 1998. </a></p><p><strong>[1998]</strong> <a href="https://www.nytimes.com/1998/11/17/science/essay-immortality-of-a-sort-beckons-to-biologists.html">New York Times. &#8220;Essay: Immortality, of a Sort, Beckons to Biologists.&#8221; November 17, 1998. </a></p><p><strong>[1999]</strong> <a href="https://www.writingsbyraykurzweil.com/diary-of-an-immortal-man">Dooling, Richard. &#8220;Diary of an Immortal Man.&#8221; Published on KurzweilAI.net, May 1999. </a></p><p><strong>[2000]</strong> <a href="https://www.wired.com/2000/08/embryonic-cell-debate-is-on/">Wired. &#8220;Embryonic Cell Debate Is On.&#8221; August 2000. </a></p><p><strong>[2001]</strong> <a href="https://www.nytimes.com/2001/08/13/us/public-lives-cell-biologist-traded-religious-fervor-for-scientific-zeal.html">New York Times. &#8220;Public Lives: Cell Biologist Traded Religious Fervor for Scientific Zeal.&#8221; August 13, 2001</a></p><p><strong>[2001]</strong> <a href="https://news.wisc.edu/warf-amends-stem-cell-suit">WARF. &#8220;WARF Amends Stem Cell Suit.&#8221; </a></p><p><strong>[2001]</strong> <a href="https://www.usccb.org/issues-and-action/human-life-and-dignity/stem-cell-research/human-embryo-research-is-illegal-immoral-and-unnecessary">USCCB. &#8220;Human Embryo Research Is Illegal, Immoral, and Unnecessary.&#8221; </a></p><p><strong>[2002]</strong> <a href="https://www.forbes.com/2002/01/31/0131stem.html">Forbes. Stem cell coverage, January 31, 2002. </a></p><p><strong>[2004]</strong> <a href="http://&#8220;Telomere biology and cancer.&#8221; https://www.nature.com/articles/7700666">Nature Reviews - Telomere biology and cancer. </a></p><p><strong>[2004]</strong> <a href="https://www.nytimes.com/2004/02/13/us/cloning-stem-cells-research-medical-ethical-issues-cloud-cloning-for-therapy.html">New York Times. &#8220;Cloning, Stem Cells: Medical and Ethical Issues Cloud Cloning for Therapy.&#8221; February 13, 2004. </a></p><p><strong>[2004]</strong> <a href="https://digitalcommons.law.seattleu.edu/cgi/viewcontent.cgi?article=1556&amp;context=sjsj">Seattle University School of Law. &#8220;Geron and stem cell ethics.&#8221; </a></p><p><strong>[2005]</strong> <a href="https://pharmatimes.com/news/geron_leaps_on_merck_deal_997929/">PharmaTimes. &#8220;Geron Leaps on Merck Deal.&#8221; </a></p><p><strong>[2008]</strong> <a href="https://pmc.ncbi.nlm.nih.gov/articles/PMC2517851/">Gitschier, J. &#8220;Interview with James Thomson.&#8221; PLoS Genetics (2008). </a></p><p><strong>[2010]</strong> <a href="https://www.nytimes.com/2011/11/15/business/geron-is-shutting-down-its-stem-cell-clinical-trial.html">New York Times. A First For Stem Cell Use In Therapy. October 11, 2010.</a></p><p><strong>[2011]</strong> <a href="https://www.forbes.com/sites/matthewherper/2011/11/15/stem-cell-innovator-james-thomson-says-geron-blazed-trail-for-others-to-follow/">Forbes (Matthew Herper). &#8220;Stem Cell Innovator James Thomson Says Geron Blazed Trail.&#8221; November 15, 2011. </a></p><p><strong>[2011]</strong> <a href="https://www.washingtonpost.com/national/first-patient-to-get-stem-cell-therapy-is-identified/2011/04/02/AF5o5fqC_story.html">Washington Post. &#8220;First Patient to Get Stem Cell Therapy Is Identified.&#8221; April 2, 2011. </a></p><p><strong>[2011]</strong> <a href="https://www.washingtonpost.com/national/stem-cells-were-gods-will-says-first-recipient-of-treatment/2011/04/14/AFxgKIjD_story.html">Washington Post. &#8220;Stem Cells Were God&#8217;s Will, Says First Recipient of Treatment.&#8221; April 14, 2011. </a></p><p><strong>[2011]</strong> <a href="https://www.nytimes.com/2011/05/19/business/19life.html">New York Times. Michael West / BioTime profile. May 19, 2011. </a></p><p><strong>[2011]</strong> <a href="https://www.nytimes.com/2011/11/15/business/geron-is-shutting-down-its-stem-cell-clinical-trial.html">New York Times. &#8220;Geron Is Shutting Down Its Stem Cell Clinical Trial.&#8221; November 15, 2011. </a></p><p><strong>[2011]</strong> <a href="https://www.theguardian.com/science/2011/nov/15/geron-abandons-stem-cell-therapy">The Guardian. &#8220;Geron Abandons Stem Cell Therapy.&#8221; November 15, 2011. </a></p><p><strong>[2011]</strong> <a href="https://www.science.org/content/article/geron-bails-out-stem-cells">Science. &#8220;Geron Bails Out of Stem Cells.&#8221; </a></p><p><strong>[2011]</strong> <a href="https://www.thehastingscenter.org/gerons-discontinued-stem-cell-trial-what-about-the-research-participants/">The Hastings Center. &#8220;Geron&#8217;s Discontinued Stem Cell Trial: What About the Research Participants?&#8221; </a></p><p><strong>[2011]</strong> <a href="https://www.cirm.ca.gov/about-cirm/newsroom/press-releases/11142011/geron-discontinues-stem-cell-program-cirm-optimistic/">CIRM. &#8220;Geron Discontinues Stem Cell Program.&#8221; November 14, 2011. </a></p><p><strong>[2013]</strong> <a href="https://www.the-scientist.com/gerons-stem-cell-program-sold-38604">The Scientist. &#8220;Geron&#8217;s Stem Cell Program Sold.&#8221; (Asterias/BioTime acquisition). </a></p><p><strong>[2013]</strong> <a href="https://ipscell.com/2013/06/interview-with-biotime-ceo-michael-west-part-1-a-little-stem-cell-history/">The Niche (Paul Knoepfler). Interview with BioTime CEO Michael West, Part 1. </a></p><p><strong>[2013]</strong> <a href="https://ipscell.com/2013/07/biotime-ceo-mike-west-interview-part-2-geron-hesc/">The Niche. Interview with Mike West, Part 2: Geron hESC. </a></p><p><strong>[2013]</strong> <a href="https://ipscell.com/2013/07/mike-west-interview-part-3-key-flaw-in-stem-cell-field/">The Niche. Interview with Mike West, Part 3: Key Flaw in Stem Cell Field. </a></p><p><strong>[2013]</strong> <a href="https://ipscell.com/2013/10/great-news-biotime-subsidiary-asterias-acquires-geron-embryonic-stem-cell-program/">The Niche. &#8220;BioTime Subsidiary Asterias Acquires Geron Embryonic Stem Cell Program.&#8221; </a></p><p><strong>[2013]</strong> <a href="https://www.nature.com/articles/nm0113-6">Nature Medicine. &#8220;No End in Sight for Telomerase-Targeted Cancer Drugs.&#8221; January 2013. </a></p><p><strong>[2016]</strong> <a href="https://hscnews.usc.edu/archives/pdf16/3.17.pdf">USC Health Sciences. Kris Boesen stem cell recovery. </a></p><p><strong>[2016]</strong> <a href="https://ipscell.com/2016/12/asterias-interview-stem-cell-spinal-cord-injury-trials-advance/">The Niche. &#8220;Asterias Interview: Stem Cell Spinal Cord Injury Trials Advance.&#8221; December 2016. </a></p><p><strong>[2018]</strong> <a href="https://www.fiercebiotech.com/biotech/geron-craters-as-janssen-bows-out-imetelstat-pact-once-worth-up-to-935m">FierceBiotech. &#8220;Geron Craters as Janssen Bows Out of Imetelstat Pact Once Worth Up to $935M.&#8221; September 2018. </a></p><p><strong>[2018]</strong> <a href="https://www.statnews.com/2018/09/27/geron-warning-signs/">STAT News (Adam Feuerstein). &#8220;Geron Warning Signs.&#8221; September 27, 2018. </a></p><p><strong>[2018]</strong> <a href="https://www.globenewswire.com/news-release/2018/02/28/1401685/0/en/Asterias-Provides-Update-for-its-AST-OPC1-Phase-1-2a-Clinical-Trial-in-Severe-Spinal-Cord-Injury.html">GlobeNewsWire. &#8220;Asterias Provides Update for AST-OPC1 Phase 1/2a Clinical Trial.&#8221; February 28, 2018. </a></p><p><strong>[2023]</strong> <a href="https://pharmaphorum.com/news/geron-finally-gets-close-to-a-product-approval-with-imetelstat">Pharmaphorum. &#8220;Geron Finally Gets Close to a Product Approval with Imetelstat.&#8221; </a></p><p><strong>[2023]</strong> <a href="https://www.statnews.com/2023/01/04/geron-success-myelodysplastic-syndromes/">STAT News. &#8220;Geron Success in Myelodysplastic Syndromes.&#8221; January 4, 2023. </a></p><p><strong>[2024]</strong> <a href="https://www.reuters.com/business/healthcare-pharmaceuticals/us-fda-staff-flags-concerns-about-gerons-anemia-treatment-2024-03-12/">Reuters. &#8220;US FDA Staff Flags Concerns About Geron&#8217;s Anemia Treatment.&#8221; March 12, 2024. </a></p><p><strong>[2024]</strong> <a href="https://www.biopharmadive.com/news/geron-approval-blood-disorder-nobel-prize-imetelstat-rytelo/719896/">BioPharma Dive. &#8220;Geron Approval, Blood Disorder, Nobel Prize, Imetelstat.&#8221; </a></p><p><strong>[2024]</strong> <a href="https://www.statnews.com/2024/03/18/geron-blood-cancer-drug-takeover-target/">STAT News. &#8220;I Was Wrong About Geron&#8217;s Blood Cancer Drug. Now, Is It a Takeover Target?&#8221; March 18, 2024. </a></p><p><strong>[2024]</strong> <a href="https://blog.cirm.ca.gov/2024/08/19/where-are-they-now-jake-javier/">CIRM Blog. &#8220;Where Are They Now: Jake Javier.&#8221; August 19, 2024. </a></p><p><strong>[2024]</strong> <a href="https://blog.christopherreeve.org/en/pioneering-cell-transplants-for-the-treatment-of-sci">Christopher Reeve Foundation. &#8220;Pioneering Cell Transplants for the Treatment of SCI.&#8221; </a></p><p><strong>[2024]</strong> <a href="https://www.oncologypipeline.com/apexonco/seven-problems-geron">Oncology Pipeline / ApexOnco. &#8220;Seven Problems Geron.&#8221; </a></p><p><strong>[2024]</strong> <a href="https://www.ainvest.com/news/geron-gern-navigating-legal-headwinds-rytelo-commercial-crossroads-2506/">AInvest. &#8220;Geron Navigating Legal Headwinds, Rytelo Commercial Crossroads.&#8221; </a></p><p><strong>[2025]</strong> <a href="https://www.biotechnation.com/episodes/no-more-transfusions-dr-john-scarlett-president-and-ceo-of-geron-corporation/transcript">BiotechNation. &#8220;No More Transfusions: Dr. John Scarlett, CEO of Geron Corporation.&#8221; </a></p><p><strong>[2025]</strong> <a href="https://www.pharmavoice.com/news/geron-harout-semerjian-drug-approval-pharma/805163/">PharmaVoice. &#8220;Geron&#8217;s Harout Semerjian on Drug Approval and Pharma.&#8221; </a></p><p><strong>[2025]</strong> <a href="https://www.investing.com/news/transcripts/geron-at-stifel-2025-healthcare-conference-strategic-adjustments-for-rytelo-93CH-4349536">Investing.com. &#8220;Geron at Stifel 2025 Healthcare Conference: Strategic Adjustments for Rytelo.&#8221; </a></p><p><strong>[2025]</strong> <a href="https://www.sfgate.com/tech/article/geron-lays-off-third-staff-21244381.php">SFGate. &#8220;Geron Lays Off Third of Staff.&#8221; </a></p><p><strong>[2025]</strong> <a href="https://www.fiercepharma.com/pharma/geron-lay-13-workforce-quest-slash-operating-costs-maximize-rytelo-launch">Fierce Pharma. &#8220;Geron to Lay Off 13% of Workforce to Slash Operating Costs.&#8221; </a></p><p>[2025] PharmaTimes. PCSK9 inhibitor launch comparison. https://pharmatimes.com/web_exclusives/are_pcsk9_inhibitors_about_to_take_off_1289184/</p><p><strong>VI. BROADCAST &amp; VIDEO COVERAGE</strong></p><p><a href="https://www.imdb.com/title/tt2493740/">CBS News, 60 Minutes. Ed Bradley segment on Geron stem cell rat study (~2006).</a></p><p><a href="https://archive.org/details/CNBC_20230316_220000_Mad_Money/start/3000/end/3060">YouTube. Geron documentary (2003). </a></p><p><a href="https://archive.org/details/CNBC_20090728_030000_Mad_Money/start/2665/end/2725">CNBC Mad Money. Geron coverage: July 2009. </a></p><p><a href="https://archive.org/details/CNBC_20090818_130000_Squawk_on_the_Street/start/197/end/257">CNBC Squawk on the Street. Geron stock down: August 2009. </a></p><p><a href="https://archive.org/details/KCSM_20101012_020000_Newsline/start/48/end/108">KCSM Newsline. Embryonic stem cells: October 2010. </a></p><p><a href="https://archive.org/details/CSPAN_20101011_060000_C-SPAN_Weekend/start/12420/end/12480">C-SPAN Weekend. Okarma interview: October 2010. </a></p><p><a href="https://archive.org/details/KPIX_20101012_120000_CBS_5_Eyewitness_News_at_5AM/start/2760/end/2820">KPIX CBS 5. &#8220;First Time Ever Stem Cell Injection Spinal Cord.&#8221; October 2010. </a></p><p><a href="https://archive.org/details/KGO_20101012_003000_ABC_World_News_With_Diane_Sawyer/start/240/end/300">KGO ABC World News. Stem cell coverage: October 2010. </a></p><p><a href="https://archive.org/details/KPIX_20111115_093500_CBS_5_Eyewitness_News_at_11/start/437/end/497">KPIX CBS 5. Geron layoffs, pivot to cancer: November 2011. </a></p><p><a href="https://archive.org/details/KTVU_20111214_060000_Ten_OClock_News/start/1020/end/1080">KTVU Fox 2. Geron cancels spinal cord study, patient interview: December 2011. </a></p><p><a href="https://archive.org/details/CNBC_20120910_130000_Squawk_on_the_Street/start/4096/end/4156">CNBC Squawk on the Street. Breast cancer study halted: September 2012. </a></p><p><a href="https://archive.org/details/KCSMMHZ_20120124_140000_Newsline_30min/start/240/end/300">KCSM Newsline. ACT vision stem cells: January 2012. </a></p><p><a href="https://archive.org/details/CNBC_20131107_190000_Street_Signs/start/2100/end/2160">CNBC Street Signs. Geron stock up on cancer study: November 2013. </a></p><p><a href="https://archive.org/details/CNBC_20140612_130000_Squawk_on_the_Street/start/4132/end/4192">CNBC Squawk on the Street. Hold lifted after hepatotoxicity: June 2014. </a></p><p><a href="https://archive.org/details/CNBC_20141202_190000_Street_Signs/start/2520/end/2580">CNBC Street Signs. Geron up 60% on J&amp;J deal: December 2014. </a></p><p><a href="https://archive.org/details/CNBC_20180501_220000_Mad_Money/start/2700/end/2760">CNBC Mad Money. Geron coverage: May 2018. </a></p><p><a href="https://archive.org/details/CNBC_20180927_170000_Power_Lunch/start/60/end/120">CNBC Power Lunch. J&amp;J leaves deal: September 2018. </a></p><p><a href="http://YouTube. Geron documentary (2003).">YouTube. Michael D. West, Longevity Summit Dublin (2022). </a></p><p><a href="https://archive.org/details/CNBC_20230316_220000_Mad_Money/start/3000/end/3060">CNBC Mad Money. Geron coverage: March 2023. </a></p>]]></content:encoded></item><item><title><![CDATA[Episode #1: Amylin Pharmaceuticals]]></title><description><![CDATA[Amylin pioneered the incretin class & staked their future on obesity 20+ yrs ago, yet sold for only $7B in 2012 - a pittance for the foundation of what is now a trillion dollar market. What happened?]]></description><link>https://www.approved.fm/p/episode-1-amylin-pharmaceuticals</link><guid isPermaLink="false">https://www.approved.fm/p/episode-1-amylin-pharmaceuticals</guid><dc:creator><![CDATA[Alex Kesin]]></dc:creator><pubDate>Fri, 30 Jan 2026 16:33:19 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/185924859/85eaed17cc53b384e65d004d6bb518fb.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>Listen on <a href="https://open.spotify.com/show/66IeBvvuoDma0ysf8c4I8Z">Spotify</a></p><p>Listen on <a href="https://podcasts.apple.com/us/podcast/episode-1-amylin-pharmaceuticals/id1873356046?i=1000747377804">Apple Podcasts</a></p><p>Listen on <a href="https://www.youtube.com/watch?v=cddzPaXBzqg">YouTube</a></p><h2><strong>TABLE OF CONTENTS</strong></h2><p>(00:00:00) - Introduction</p><p>(00:04:40) - $50 of Dried Lizard Venom</p><p>(00:29:17) - Fax of Death</p><p>(00:43:04) - Sleeping Beauty Awakens</p><p>(00:52:07) - Carl Icahn Sends a Letter</p><p>(01:09:19) - Endgame</p><p>(01:13:40) - Postmortem &amp; Playbook</p><h2><strong>CREDITS</strong></h2><p>Co-hosted by Alex Kesin and Matthew Pech </p><p>Written, edited, and produced by Alex Kesin</p><p>Music: <a href="https://www.youtube.com/watch?v=4PoCA4taNyg">&#8220;Food&#8221;</a> by nerowski</p><p>* Special thanks to the team at <a href="https://www.nfx.com/">NFX</a> for the use of their recording studio.</p><h2>SOURCES</h2><p><em><strong>Last updated: January 2026</strong></em></p><p><strong>I. PRIMARY DOCUMENTS</strong></p><p><strong>FDA Regulatory Documents</strong></p><p><strong>Symlin (pramlintide acetate) - NDA 21-332</strong></p><ul><li><p><a href="https://www.accessdata.fda.gov/drugsatfda_docs/nda/2005/21-332_Symlin%2520Injection_approv.PDF">Approval Letter &amp; Package (March 16, 2005)</a></p></li><li><p><a href="https://www.accessdata.fda.gov/drugsatfda_docs/nda/2005/21-332_Symlin%2520Injection_medr.PDF">Medical Review</a></p></li><li><p><a href="https://www.accessdata.fda.gov/drugsatfda_docs/nda/2005/21-332_Symlin%2520Injection_statr.PDF">Statistical Review</a></p></li><li><p><a href="https://www.accessdata.fda.gov/drugsatfda_docs/nda/2005/21-332_Symlin%2520Injection_biopharmr.PDF">Clinical Pharmacology &amp; Biopharmaceutics Review</a></p></li><li><p><a href="https://www.accessdata.fda.gov/drugsatfda_docs/nda/2005/21-332_Symlin%2520Injection_admincorres.PDF">Administrative Documents &amp; Correspondence</a></p></li></ul><p><strong>Byetta (exenatide) - NDA 21-773</strong></p><ul><li><p><a href="https://www.accessdata.fda.gov/drugsatfda_docs/nda/2005/021773_Byetta_approv.PDF">Approval Letter &amp; Package (April 28, 2005)</a></p></li><li><p><a href="https://www.accessdata.fda.gov/drugsatfda_docs/nda/2005/021773_Byetta_medr.PDF">Medical Review</a></p></li><li><p><a href="https://www.accessdata.fda.gov/drugsatfda_docs/nda/2005/021773_Byetta_statr.PDF">Statistical Review</a></p></li><li><p><a href="https://www.accessdata.fda.gov/drugsatfda_docs/nda/2005/021773_Byetta_biopharmr.PDF">Clinical Pharmacology &amp; Biopharmaceutics Review</a></p></li><li><p><a href="https://www.accessdata.fda.gov/drugsatfda_docs/nda/2005/021773_Byetta_admincorres.PDF">Administrative Documents &amp; Correspondence</a></p></li></ul><p><strong>Bydureon (exenatide ER) - NDA 22-200</strong></p><ul><li><p><a href="https://www.accessdata.fda.gov/drugsatfda_docs/nda/2012/022200Orig1s000Approv.pdf">Approval Letter (January 27, 2012)</a></p></li><li><p><a href="https://www.accessdata.fda.gov/drugsatfda_docs/nda/2012/022200Orig1s000OtherActionLtrs.pdf">Other Action Letters (Complete Response)</a></p></li><li><p><a href="https://www.accessdata.fda.gov/drugsatfda_docs/nda/2012/022200Orig1s000SumRedt.pdf">Summary Review</a></p></li><li><p><a href="https://www.accessdata.fda.gov/drugsatfda_docs/nda/2012/022200Orig1s000Rems.pdf">REMS</a></p></li><li><p><a href="https://www.accessdata.fda.gov/drugsatfda_docs/nda/2012/022200Orig1s000Admincorresedt.pdf">Administrative Correspondence</a></p></li></ul><p><strong>SEC Filings &amp; Financial Documents</strong></p><ul><li><p><a href="https://www.sec.gov/Archives/edgar/data/881464/000110465906007417/a06-4671_1ex99d1.htm">Amylin 2005 Results Press Release (Ex-99.1, 8-K)</a></p></li><li><p><a href="https://www.sec.gov/Archives/edgar/data/881464/000110465908005085/a08-3824_1ex99d1.htm">Amylin 2007 Results Press Release (Ex-99.1)</a></p></li><li><p><a href="https://www.sec.gov/Archives/edgar/data/881464/000119312512072788/d260205d10k.htm">Amylin 2011 Form 10-K (Net Product Sales)</a></p></li><li><p><a href="https://www.sec.gov/divisions/corpfin/cf-noaction/2009/icahnassociates032709-sec14-incoming.pdf">Carl Icahn SEC Filing (Schedule 13D)</a></p></li></ul><p><strong>Proxy Fight &amp; Legal Documents</strong></p><ul><li><p><a href="https://www.fiercebiotech.com/biotech/letter-from-carl-icahn-to-amylin-pharmaceutical">Carl Icahn Letter to Amylin (April 15, 2009)</a></p></li><li><p><a href="https://www.fiercebiotech.com/biotech/amylin-letter-to-carl-icahn">Amylin Response to Icahn (April 20, 2009)</a></p></li><li><p><a href="https://cvn.com/proceedings/police-fund-v-bradbury-amylin-trial-2009-05-04">Police Fund v. Bradbury (Amylin) Trial (May 4, 2009)</a></p></li><li><p><a href="https://investor.lilly.com/static-files/51a2a9a3-6b73-4e44-9f48-c22133624708">Lilly Litigation Ruling (May 25, 2011)</a></p></li></ul><p><strong>II. ORAL HISTORY &amp; INTERVIEWS</strong></p><ul><li><p><a href="https://library.ucsd.edu/dc/object/bb2187116q/_1_1.pdf">Howard Greene Oral History (UCSD Library, October 8, 2008)</a><em> - Primary source for Hybritech founding, Ted Greene&#8217;s background, and early Amylin history</em></p></li></ul><p><strong>III. NEWS &amp; TRADE PRESS</strong></p><p><strong>2000</strong></p><ul><li><p><a href="https://www.cbsnews.com/news/the-rumsfeld-resume/">&#8220;The Rumsfeld Resume&#8221; - CBS News (December 28, 2000)</a><em> - Donald Rumsfeld&#8217;s board tenure at Amylin (1991-1996)</em></p></li><li><p><a href="https://www.forbes.com/forbes/2000/0724/6603205a.html">&#8220;Roller Coasting&#8221; - Forbes (July 24, 2000)</a><em> - Joe Cook narrative, J&amp;J partnership collapse</em></p></li></ul><p><strong>2005</strong></p><ul><li><p><a href="https://www.nytimes.com/2005/03/19/business/investing-for-a-profit-and-a-daughters-health.html">&#8220;Investing for a Profit and a Daughter&#8217;s Health&#8221; - NYT (March 19, 2005)</a><em> - Allen Andersson investment story, &#8220;tablecloth deal&#8221;</em></p></li></ul><p><strong>2006</strong></p><ul><li><p><a href="https://www.nytimes.com/2006/03/02/business/worldbusiness/02iht-drug.html">&#8220;Diabetics see hope (and weight loss) in new drug&#8221; - NYT (March 2, 2006)</a><em> - &#8220;Lizzie&#8221; nickname, patient testimonials</em></p></li><li><p><a href="https://www.nytimes.com/2006/06/22/business/22diabetes.html">&#8220;4 Diabetes Drugs Are Seen Raising Hope and Profit&#8221; - NYT (June 22, 2006)</a><em> - Manufacturing shortage, 400,000+ patients</em></p></li><li><p><a href="https://www.heritage.org/public-health/commentary/dont-kill-life-saving-drugs">&#8220;Don&#8217;t kill off life-saving drugs&#8221; - Heritage Foundation (August 15, 2006)</a><em> - Policy perspective on Byetta&#8217;s potential impact</em></p></li><li><p><a href="https://diatribe.org/diabetes-medications/byetta-craze-first-salvo-promising-new-line-drugs">&#8220;Byetta Craze Is First Salvo in Promising New Line of Drugs&#8221; - diaTribe</a><em> - ADA conference chaos, &#8220;one man cried&#8221;</em></p></li></ul><p><strong>2007</strong></p><ul><li><p><a href="https://www.diabetesincontrol.com/dr-john-engs-research-found-that-the-saliva-of-the-gila-monster-contains-a-hormone-that-treats-diabetes-better-than-any-other-medicine/">Dr. John Eng Profile - Diabetes In Control (September 18, 2007)</a><em> - Eng&#8217;s discovery story, patent struggles, Amylin vs. Lilly negotiations</em></p></li></ul><p><strong>2008</strong></p><ul><li><p><a href="https://www.biospace.com/xenome-ltd-names-b-ian-t-nisbet-phd-b-as-ceo">Xenome/Amylin Partnership - BioSpace (February 5, 2008)</a><em> - Venom peptide library partnership</em></p></li></ul><p><strong>2009</strong></p><ul><li><p><a href="https://www.sandiegouniontribune.com/2009/10/10/eastbourne-capital-sells-entire-stake-in-amylin/">Eastbourne Capital Sells Stake - San Diego Union-Tribune (October 10, 2009)</a><em> - End of Eastbourne activist campaign</em></p></li><li><p><a href="https://cardiovascularbusiness.com/topics/clinical/structural-heart-disease/survey-additional-diabetes-drugs-dpp-iv-inhibitors-needed">Survey: Additional Diabetes Drugs Needed - Cardiovascular Business (December 21, 2009)</a><em> - Market research on GLP-1 adoption</em></p></li></ul><p><strong>2012</strong></p><ul><li><p><a href="https://www.fiercebiotech.com/regulatory/fda-review-accuses-amylin-of-withholding-data-on-bydureon-app">&#8220;FDA review accuses Amylin of withholding data&#8221; - FierceBiotech (June 26, 2012)</a><em> - Bydureon approval controversy</em></p></li></ul><p><strong>IV. ACADEMIC &amp; SCIENTIFIC SOURCES</strong></p><ul><li><p><a href="https://www.nature.com/articles/s41467-022-28683-0">&#8220;Structural insights into multiplexed pharmacological actions of tirzepatide...&#8221; - Nature Communications (February 25, 2022)</a><em> - Tirzepatide structure, exenatide C-terminus connection</em></p></li><li><p><a href="https://www.nature.com/articles/s41467-025-58680-y">&#8220;Structural and dynamic features of cagrilintide binding...&#8221; - Nature Communications (April 10, 2025)</a><em> - Cagrilintide/pramlintide structural relationship</em></p></li><li><p><a href="https://digitalcommons.law.byu.edu/cgi/viewcontent.cgi?referer=&amp;httpsredir=1&amp;article=2524&amp;context=lawreview">&#8220;If You Poison Us Do We Not Die?&#8221; - BYU Law Review (May 1, 2010)</a><em> - Legal analysis of poison put provisions</em></p></li><li><p><a href="https://www.youtube.com/watch?v=Kudg1bfrIAQ">&#8220;How GLP-1 Receptor Agonists Evolved from Diabetes to Weight Loss Treatments&#8221;</a><em> - Historical overview of GLP-1 development</em></p></li></ul><p><strong>V. HARVARD BUSINESS SCHOOL CASES</strong></p><ul><li><p><a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=36669">&#8220;Amylin Pharmaceuticals: Diabetes and Beyond&#8221; (December 9, 2008)</a><em> - Authors: Richard G. Hamermesh, Rachel Gordon</em></p></li><li><p><a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=43553">&#8220;Amylin Pharmaceuticals: Diabetes and Beyond&#8221; (November 2, 2012 revision)</a><em> - Authors: Richard G. Hamermesh, Carin-Isabel Knoop</em></p></li></ul><p><strong>VI. CORPORATE DOCUMENTS &amp; PRESENTATIONS</strong></p><p><em><strong>Amylin investor presentations from corporate IR archives. Specific slides referenced in the script are noted below.</strong></em></p><p><strong>Investor Presentations (Full Decks)</strong></p><ul><li><p><a href="https://media.corporate-ir.net/media_files/irol/10/101911/R_DPresentationFinal.pdf">2006 R&amp;D Day Presentation (PDF)</a><em> - Phybrids platform, GIP mimetic program (slides 43, 46, 58-59)</em></p></li><li><p><a href="https://media.corporate-ir.net/media_files/irol/10/101911/RD_day_2007.pdf">2007 R&amp;D Day Presentation (PDF)</a><em> - Market sizing, obesity portfolio positioning (slides 14, 28, 29, 78)</em></p></li><li><p><a href="https://media.corporate-ir.net/media_files/irol/10/101911/JPMorgan2007FINAL.pdf">2007 J.P. Morgan Healthcare Conference (PDF)</a><em> - Symlin Pen timeline (slide 25)</em></p></li><li><p><a href="https://media.corporate-ir.net/media_files/IROL/10/101911/Lehman_2007_v3_FINAL.pdf">2007 Lehman Brothers Healthcare Conference (PDF)</a><em> - Investor overview and pipeline update</em></p></li></ul><p><strong>Individual Slide Presentations (HTML Archives)</strong></p><ul><li><p><a href="https://media.corporate-ir.net/media_files/NSD/AMLN/presentations/WFVKPres/sld001.htm">Early Corporate Presentation (WFVK)</a><em> - Early-era company overview</em></p></li><li><p><a href="https://media.corporate-ir.net/media_files/nsd/amln/presentations/AmylinHQ010603/sld001.htm">2003 Headquarters Presentation</a><em> - January 2003 corporate update</em></p></li><li><p><a href="https://media.corporate-ir.net/media_files/irol/10/101911/presentations/ADAIRPresentation/sld001.htm">ADA IR Presentation</a><em> - American Diabetes Association investor materials</em></p></li></ul><p><strong>VII. ADDITIONAL REFERENCES</strong></p><ul><li><p><a href="https://www.encyclopedia.com/books/politics-and-business-magazines/amylin-pharmaceuticals-inc">Encyclopedia.com: Amylin Pharmaceuticals, Inc.</a></p></li><li><p><a href="https://www.miamiserpentarium.com/venoms.html">Miami Serpentarium Laboratories (Gila monster venom source)</a></p></li><li><p><a href="https://vivani.com/team/dan-bradbury/">Dan Bradbury (former Amylin CEO) - Vivani Board Profile</a><em> - Now developing exenatide implant for weight loss</em></p></li><li><p><a href="https://www.fiercebiotech.com/biotech/amylin-pharmaceuticals-inc-q4-loss-widens-on-charges-falling-byetta-sales">Full-year 2008 results - FierceBiotech</a></p><p></p></li></ul><p><strong>VIII. PRIMARY SOURCE FIGURES</strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!iIc_!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faedf2cd5-e103-4300-a7a0-debb81aa0a77_1192x730.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!iIc_!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faedf2cd5-e103-4300-a7a0-debb81aa0a77_1192x730.png 424w, https://substackcdn.com/image/fetch/$s_!iIc_!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faedf2cd5-e103-4300-a7a0-debb81aa0a77_1192x730.png 848w, 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data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/aedf2cd5-e103-4300-a7a0-debb81aa0a77_1192x730.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:730,&quot;width&quot;:1192,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:369352,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.approved.fm/i/185924859?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faedf2cd5-e103-4300-a7a0-debb81aa0a77_1192x730.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!iIc_!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faedf2cd5-e103-4300-a7a0-debb81aa0a77_1192x730.png 424w, https://substackcdn.com/image/fetch/$s_!iIc_!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faedf2cd5-e103-4300-a7a0-debb81aa0a77_1192x730.png 848w, https://substackcdn.com/image/fetch/$s_!iIc_!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faedf2cd5-e103-4300-a7a0-debb81aa0a77_1192x730.png 1272w, https://substackcdn.com/image/fetch/$s_!iIc_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faedf2cd5-e103-4300-a7a0-debb81aa0a77_1192x730.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption"><strong>Figure 1: Amylin's pipeline timeline showing the "Sleeping Beauty" pivot.</strong> Symlin launch relegated to bottom with "pending FDA approval" while exenatide programs took priority. <a href="https://media.corporate-ir.net/media_files/irol/10/101911/presentations/ADAIRPresentation/sld009.htm">Source: 2004 ADA Presentation, slide 9.</a></figcaption></figure></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!8yN9!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc48fe47c-4e28-4f8a-bbab-2642fd388b9e_970x690.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!8yN9!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc48fe47c-4e28-4f8a-bbab-2642fd388b9e_970x690.png 424w, https://substackcdn.com/image/fetch/$s_!8yN9!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc48fe47c-4e28-4f8a-bbab-2642fd388b9e_970x690.png 848w, https://substackcdn.com/image/fetch/$s_!8yN9!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc48fe47c-4e28-4f8a-bbab-2642fd388b9e_970x690.png 1272w, https://substackcdn.com/image/fetch/$s_!8yN9!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc48fe47c-4e28-4f8a-bbab-2642fd388b9e_970x690.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!8yN9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc48fe47c-4e28-4f8a-bbab-2642fd388b9e_970x690.png" width="970" height="690" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c48fe47c-4e28-4f8a-bbab-2642fd388b9e_970x690.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:690,&quot;width&quot;:970,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:236996,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.approved.fm/i/185924859?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc48fe47c-4e28-4f8a-bbab-2642fd388b9e_970x690.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!8yN9!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc48fe47c-4e28-4f8a-bbab-2642fd388b9e_970x690.png 424w, https://substackcdn.com/image/fetch/$s_!8yN9!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc48fe47c-4e28-4f8a-bbab-2642fd388b9e_970x690.png 848w, https://substackcdn.com/image/fetch/$s_!8yN9!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc48fe47c-4e28-4f8a-bbab-2642fd388b9e_970x690.png 1272w, https://substackcdn.com/image/fetch/$s_!8yN9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc48fe47c-4e28-4f8a-bbab-2642fd388b9e_970x690.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption"><strong>Figure 2: Exenatide pivotal studies.</strong> The "3 AMIGOS" Phase 3 trial design. <a href="https://media.corporate-ir.net/media_files/irol/10/101911/presentations/ADAIRPresentation/sld019.htm">Source: 2004 ADA Presentation, slide 19.</a></figcaption></figure></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!4qfK!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9255b79-1ad1-4b8c-b400-fc155b0c0c46_916x614.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!4qfK!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9255b79-1ad1-4b8c-b400-fc155b0c0c46_916x614.png 424w, https://substackcdn.com/image/fetch/$s_!4qfK!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9255b79-1ad1-4b8c-b400-fc155b0c0c46_916x614.png 848w, https://substackcdn.com/image/fetch/$s_!4qfK!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9255b79-1ad1-4b8c-b400-fc155b0c0c46_916x614.png 1272w, https://substackcdn.com/image/fetch/$s_!4qfK!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9255b79-1ad1-4b8c-b400-fc155b0c0c46_916x614.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!4qfK!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9255b79-1ad1-4b8c-b400-fc155b0c0c46_916x614.png" width="916" height="614" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e9255b79-1ad1-4b8c-b400-fc155b0c0c46_916x614.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:614,&quot;width&quot;:916,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:153102,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.approved.fm/i/185924859?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9255b79-1ad1-4b8c-b400-fc155b0c0c46_916x614.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!4qfK!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9255b79-1ad1-4b8c-b400-fc155b0c0c46_916x614.png 424w, https://substackcdn.com/image/fetch/$s_!4qfK!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9255b79-1ad1-4b8c-b400-fc155b0c0c46_916x614.png 848w, https://substackcdn.com/image/fetch/$s_!4qfK!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9255b79-1ad1-4b8c-b400-fc155b0c0c46_916x614.png 1272w, https://substackcdn.com/image/fetch/$s_!4qfK!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9255b79-1ad1-4b8c-b400-fc155b0c0c46_916x614.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption"><strong>Figure 3:</strong> <strong>The tolerability problem that haunted Byetta.</strong> 44% nausea rate in exenatide arm vs. 18% placebo. <a href="https://media.corporate-ir.net/media_files/irol/10/101911/presentations/ADAIRPresentation/sld001.htm">Source: 2004 ADA Presentation, slide 26.</a></figcaption></figure></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!oVx2!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feab337f5-b17c-42aa-9e52-2b0f0fd38bb7_872x654.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!oVx2!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feab337f5-b17c-42aa-9e52-2b0f0fd38bb7_872x654.png 424w, https://substackcdn.com/image/fetch/$s_!oVx2!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feab337f5-b17c-42aa-9e52-2b0f0fd38bb7_872x654.png 848w, https://substackcdn.com/image/fetch/$s_!oVx2!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feab337f5-b17c-42aa-9e52-2b0f0fd38bb7_872x654.png 1272w, https://substackcdn.com/image/fetch/$s_!oVx2!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feab337f5-b17c-42aa-9e52-2b0f0fd38bb7_872x654.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!oVx2!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feab337f5-b17c-42aa-9e52-2b0f0fd38bb7_872x654.png" width="872" height="654" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/eab337f5-b17c-42aa-9e52-2b0f0fd38bb7_872x654.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:654,&quot;width&quot;:872,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:340664,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.approved.fm/i/185924859?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feab337f5-b17c-42aa-9e52-2b0f0fd38bb7_872x654.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!oVx2!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feab337f5-b17c-42aa-9e52-2b0f0fd38bb7_872x654.png 424w, https://substackcdn.com/image/fetch/$s_!oVx2!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feab337f5-b17c-42aa-9e52-2b0f0fd38bb7_872x654.png 848w, https://substackcdn.com/image/fetch/$s_!oVx2!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feab337f5-b17c-42aa-9e52-2b0f0fd38bb7_872x654.png 1272w, https://substackcdn.com/image/fetch/$s_!oVx2!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feab337f5-b17c-42aa-9e52-2b0f0fd38bb7_872x654.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption"><strong>Figure 4: The commercial slide Amylin ignored.</strong> &#8220;Less than 150 representatives can reach the MDs prescribing 40&#8211;50% of US insulin prescriptions.&#8221; Source: <a href="https://media.corporate-ir.net/media_files/NSD/AMLN/presentations/WFVKPres/sld001.htm">2001 ADA Presentation, slide 18.</a></figcaption></figure></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!01A4!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e38906a-afac-47bf-823f-60dc8d155fd6_1142x756.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!01A4!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e38906a-afac-47bf-823f-60dc8d155fd6_1142x756.png 424w, https://substackcdn.com/image/fetch/$s_!01A4!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e38906a-afac-47bf-823f-60dc8d155fd6_1142x756.png 848w, https://substackcdn.com/image/fetch/$s_!01A4!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e38906a-afac-47bf-823f-60dc8d155fd6_1142x756.png 1272w, https://substackcdn.com/image/fetch/$s_!01A4!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e38906a-afac-47bf-823f-60dc8d155fd6_1142x756.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!01A4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e38906a-afac-47bf-823f-60dc8d155fd6_1142x756.png" width="1142" height="756" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0e38906a-afac-47bf-823f-60dc8d155fd6_1142x756.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:756,&quot;width&quot;:1142,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:360041,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.approved.fm/i/185924859?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e38906a-afac-47bf-823f-60dc8d155fd6_1142x756.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!01A4!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e38906a-afac-47bf-823f-60dc8d155fd6_1142x756.png 424w, https://substackcdn.com/image/fetch/$s_!01A4!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e38906a-afac-47bf-823f-60dc8d155fd6_1142x756.png 848w, https://substackcdn.com/image/fetch/$s_!01A4!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e38906a-afac-47bf-823f-60dc8d155fd6_1142x756.png 1272w, https://substackcdn.com/image/fetch/$s_!01A4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e38906a-afac-47bf-823f-60dc8d155fd6_1142x756.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption"><strong>Figure 5:</strong> <strong>The market Amylin never captured.</strong> Twice-daily Byetta addressed ~1.3M patients; once-weekly dosing could reach 8&#8211;9M. <a href="https://media.corporate-ir.net/media_files/irol/10/101911/RD_day_2007.pdf">Source: 2007 R&amp;D Day, slide 14.</a></figcaption></figure></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!k_Se!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4ce5982e-c8d8-473e-8216-a75512cb148d_1130x822.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!k_Se!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4ce5982e-c8d8-473e-8216-a75512cb148d_1130x822.png 424w, https://substackcdn.com/image/fetch/$s_!k_Se!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4ce5982e-c8d8-473e-8216-a75512cb148d_1130x822.png 848w, https://substackcdn.com/image/fetch/$s_!k_Se!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4ce5982e-c8d8-473e-8216-a75512cb148d_1130x822.png 1272w, https://substackcdn.com/image/fetch/$s_!k_Se!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4ce5982e-c8d8-473e-8216-a75512cb148d_1130x822.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!k_Se!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4ce5982e-c8d8-473e-8216-a75512cb148d_1130x822.png" width="1130" height="822" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/4ce5982e-c8d8-473e-8216-a75512cb148d_1130x822.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:822,&quot;width&quot;:1130,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:223220,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.approved.fm/i/185924859?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4ce5982e-c8d8-473e-8216-a75512cb148d_1130x822.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!k_Se!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4ce5982e-c8d8-473e-8216-a75512cb148d_1130x822.png 424w, https://substackcdn.com/image/fetch/$s_!k_Se!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4ce5982e-c8d8-473e-8216-a75512cb148d_1130x822.png 848w, https://substackcdn.com/image/fetch/$s_!k_Se!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4ce5982e-c8d8-473e-8216-a75512cb148d_1130x822.png 1272w, https://substackcdn.com/image/fetch/$s_!k_Se!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4ce5982e-c8d8-473e-8216-a75512cb148d_1130x822.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption"><strong>Figure 6: </strong><em><strong>The trillion-dollar gap Amylin identified but never filled.</strong> Between Diet &amp; Exercise (safe, ineffective) and Bariatric Surgery (effective, risky) lay the 10&#8211;15% weight loss zone where Wegovy and Zepbound now dominate. <a href="https://media.corporate-ir.net/media_files/irol/10/101911/RD_day_2007.pdf">Source: 2007 R&amp;D Day, slide 78.</a></em></figcaption></figure></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!EPMk!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F981be8f0-09da-4c21-ad55-6853c3ca9880_1074x712.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!EPMk!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F981be8f0-09da-4c21-ad55-6853c3ca9880_1074x712.png 424w, https://substackcdn.com/image/fetch/$s_!EPMk!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F981be8f0-09da-4c21-ad55-6853c3ca9880_1074x712.png 848w, https://substackcdn.com/image/fetch/$s_!EPMk!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F981be8f0-09da-4c21-ad55-6853c3ca9880_1074x712.png 1272w, https://substackcdn.com/image/fetch/$s_!EPMk!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F981be8f0-09da-4c21-ad55-6853c3ca9880_1074x712.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!EPMk!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F981be8f0-09da-4c21-ad55-6853c3ca9880_1074x712.png" width="1074" height="712" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/981be8f0-09da-4c21-ad55-6853c3ca9880_1074x712.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:712,&quot;width&quot;:1074,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:367712,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.approved.fm/i/185924859?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F981be8f0-09da-4c21-ad55-6853c3ca9880_1074x712.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!EPMk!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F981be8f0-09da-4c21-ad55-6853c3ca9880_1074x712.png 424w, https://substackcdn.com/image/fetch/$s_!EPMk!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F981be8f0-09da-4c21-ad55-6853c3ca9880_1074x712.png 848w, https://substackcdn.com/image/fetch/$s_!EPMk!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F981be8f0-09da-4c21-ad55-6853c3ca9880_1074x712.png 1272w, https://substackcdn.com/image/fetch/$s_!EPMk!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F981be8f0-09da-4c21-ad55-6853c3ca9880_1074x712.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption"><strong>Figure 7: Amylin's founding thesis.</strong> Peptide hormones as safer alternatives to small molecules with multiple organ effects and higher hit rates. <a href="https://media.corporate-ir.net/media_files/irol/10/101911/RD_day_2007.pdf">Source: 2007 R&amp;D Day, slide 29.</a></figcaption></figure></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!3KFn!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7356ea32-d5ed-47e1-9cae-dea019357e7b_942x568.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!3KFn!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7356ea32-d5ed-47e1-9cae-dea019357e7b_942x568.png 424w, https://substackcdn.com/image/fetch/$s_!3KFn!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7356ea32-d5ed-47e1-9cae-dea019357e7b_942x568.png 848w, https://substackcdn.com/image/fetch/$s_!3KFn!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7356ea32-d5ed-47e1-9cae-dea019357e7b_942x568.png 1272w, https://substackcdn.com/image/fetch/$s_!3KFn!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7356ea32-d5ed-47e1-9cae-dea019357e7b_942x568.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!3KFn!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7356ea32-d5ed-47e1-9cae-dea019357e7b_942x568.png" width="942" height="568" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/7356ea32-d5ed-47e1-9cae-dea019357e7b_942x568.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:568,&quot;width&quot;:942,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:207992,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.approved.fm/i/185924859?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7356ea32-d5ed-47e1-9cae-dea019357e7b_942x568.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!3KFn!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7356ea32-d5ed-47e1-9cae-dea019357e7b_942x568.png 424w, https://substackcdn.com/image/fetch/$s_!3KFn!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7356ea32-d5ed-47e1-9cae-dea019357e7b_942x568.png 848w, https://substackcdn.com/image/fetch/$s_!3KFn!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7356ea32-d5ed-47e1-9cae-dea019357e7b_942x568.png 1272w, https://substackcdn.com/image/fetch/$s_!3KFn!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7356ea32-d5ed-47e1-9cae-dea019357e7b_942x568.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption"><strong>Figure 8: Phybrids Platform</strong> Amylin&#8217;s dual-agonist concept a decade before Mounjaro: fusing two hormones into a single molecule for synergistic effects. <a href="https://media.corporate-ir.net/media_files/irol/10/101911/R_DPresentationFinal.pdf">Source: 2006 R&amp;D Day, slide 58.</a></figcaption></figure></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!9SYu!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe44bb276-7fa4-4041-9b0f-d7d8d8ae4d3e_936x554.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!9SYu!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe44bb276-7fa4-4041-9b0f-d7d8d8ae4d3e_936x554.png 424w, https://substackcdn.com/image/fetch/$s_!9SYu!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe44bb276-7fa4-4041-9b0f-d7d8d8ae4d3e_936x554.png 848w, https://substackcdn.com/image/fetch/$s_!9SYu!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe44bb276-7fa4-4041-9b0f-d7d8d8ae4d3e_936x554.png 1272w, https://substackcdn.com/image/fetch/$s_!9SYu!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe44bb276-7fa4-4041-9b0f-d7d8d8ae4d3e_936x554.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!9SYu!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe44bb276-7fa4-4041-9b0f-d7d8d8ae4d3e_936x554.png" width="936" height="554" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e44bb276-7fa4-4041-9b0f-d7d8d8ae4d3e_936x554.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:554,&quot;width&quot;:936,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:274124,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.approved.fm/i/185924859?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe44bb276-7fa4-4041-9b0f-d7d8d8ae4d3e_936x554.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!9SYu!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe44bb276-7fa4-4041-9b0f-d7d8d8ae4d3e_936x554.png 424w, https://substackcdn.com/image/fetch/$s_!9SYu!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe44bb276-7fa4-4041-9b0f-d7d8d8ae4d3e_936x554.png 848w, https://substackcdn.com/image/fetch/$s_!9SYu!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe44bb276-7fa4-4041-9b0f-d7d8d8ae4d3e_936x554.png 1272w, https://substackcdn.com/image/fetch/$s_!9SYu!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe44bb276-7fa4-4041-9b0f-d7d8d8ae4d3e_936x554.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption"><strong>Figure 9: Glucose-dependent Insulinotropic Polypeptide (GIP),</strong> Amylin was developing a<em> second-generation GIP mimetic with extended half-life. <a href="https://media.corporate-ir.net/media_files/irol/10/101911/R_DPresentationFinal.pdf">Source: 2006 R&amp;D Day, slide 43.</a></em></figcaption></figure></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!KclX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d13cafd-74bb-44cd-93f4-feb3510c5ce3_1110x790.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!KclX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d13cafd-74bb-44cd-93f4-feb3510c5ce3_1110x790.png 424w, https://substackcdn.com/image/fetch/$s_!KclX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d13cafd-74bb-44cd-93f4-feb3510c5ce3_1110x790.png 848w, https://substackcdn.com/image/fetch/$s_!KclX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d13cafd-74bb-44cd-93f4-feb3510c5ce3_1110x790.png 1272w, https://substackcdn.com/image/fetch/$s_!KclX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d13cafd-74bb-44cd-93f4-feb3510c5ce3_1110x790.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!KclX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d13cafd-74bb-44cd-93f4-feb3510c5ce3_1110x790.png" width="1110" height="790" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/1d13cafd-74bb-44cd-93f4-feb3510c5ce3_1110x790.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:790,&quot;width&quot;:1110,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:219169,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.approved.fm/i/185924859?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d13cafd-74bb-44cd-93f4-feb3510c5ce3_1110x790.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!KclX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d13cafd-74bb-44cd-93f4-feb3510c5ce3_1110x790.png 424w, https://substackcdn.com/image/fetch/$s_!KclX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d13cafd-74bb-44cd-93f4-feb3510c5ce3_1110x790.png 848w, https://substackcdn.com/image/fetch/$s_!KclX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d13cafd-74bb-44cd-93f4-feb3510c5ce3_1110x790.png 1272w, https://substackcdn.com/image/fetch/$s_!KclX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d13cafd-74bb-44cd-93f4-feb3510c5ce3_1110x790.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption"><strong>Figure 10: Incretin combos. </strong><em>More than a decade before Novo or Lilly, Amylin had preclinical data showing GLP-1 + 2nd gen GIP mimetic outperformed GLP-1 + native GIP. <a href="https://media.corporate-ir.net/media_files/irol/10/101911/R_DPresentationFinal.pdf">Source: 2006 R&amp;D Day, slide 46.</a></em></figcaption></figure></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!EVy0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F177fcf4d-c520-456a-9664-9f03dce6728e_1966x1156.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!EVy0!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F177fcf4d-c520-456a-9664-9f03dce6728e_1966x1156.png 424w, https://substackcdn.com/image/fetch/$s_!EVy0!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F177fcf4d-c520-456a-9664-9f03dce6728e_1966x1156.png 848w, https://substackcdn.com/image/fetch/$s_!EVy0!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F177fcf4d-c520-456a-9664-9f03dce6728e_1966x1156.png 1272w, https://substackcdn.com/image/fetch/$s_!EVy0!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F177fcf4d-c520-456a-9664-9f03dce6728e_1966x1156.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!EVy0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F177fcf4d-c520-456a-9664-9f03dce6728e_1966x1156.png" width="1456" height="856" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/177fcf4d-c520-456a-9664-9f03dce6728e_1966x1156.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:856,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2252987,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.approved.fm/i/185924859?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F177fcf4d-c520-456a-9664-9f03dce6728e_1966x1156.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!EVy0!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F177fcf4d-c520-456a-9664-9f03dce6728e_1966x1156.png 424w, https://substackcdn.com/image/fetch/$s_!EVy0!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F177fcf4d-c520-456a-9664-9f03dce6728e_1966x1156.png 848w, https://substackcdn.com/image/fetch/$s_!EVy0!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F177fcf4d-c520-456a-9664-9f03dce6728e_1966x1156.png 1272w, https://substackcdn.com/image/fetch/$s_!EVy0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F177fcf4d-c520-456a-9664-9f03dce6728e_1966x1156.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption"><strong>Figure 11: Tirzepatide molecular structure.</strong> Its<em> C-terminus (residues 30&#8211;39) derived directly from exenatide. In other words - Amylin's molecule is embedded in the world's best-selling drug. <a href="https://www.youtube.com/watch?v=Kudg1bfrIAQ">Credit: Oliver Philips.</a></em></figcaption></figure></div><p><strong>IX. ANALYSIS FIGURES</strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!s3zI!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb3ab2a4-0545-47b8-9dc2-8e77d2d5e80e_2636x1236.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!s3zI!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb3ab2a4-0545-47b8-9dc2-8e77d2d5e80e_2636x1236.png 424w, https://substackcdn.com/image/fetch/$s_!s3zI!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb3ab2a4-0545-47b8-9dc2-8e77d2d5e80e_2636x1236.png 848w, https://substackcdn.com/image/fetch/$s_!s3zI!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb3ab2a4-0545-47b8-9dc2-8e77d2d5e80e_2636x1236.png 1272w, https://substackcdn.com/image/fetch/$s_!s3zI!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb3ab2a4-0545-47b8-9dc2-8e77d2d5e80e_2636x1236.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!s3zI!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb3ab2a4-0545-47b8-9dc2-8e77d2d5e80e_2636x1236.png" width="1456" height="683" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/cb3ab2a4-0545-47b8-9dc2-8e77d2d5e80e_2636x1236.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:683,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1040716,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.approved.fm/i/185924859?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb3ab2a4-0545-47b8-9dc2-8e77d2d5e80e_2636x1236.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!s3zI!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb3ab2a4-0545-47b8-9dc2-8e77d2d5e80e_2636x1236.png 424w, https://substackcdn.com/image/fetch/$s_!s3zI!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb3ab2a4-0545-47b8-9dc2-8e77d2d5e80e_2636x1236.png 848w, https://substackcdn.com/image/fetch/$s_!s3zI!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb3ab2a4-0545-47b8-9dc2-8e77d2d5e80e_2636x1236.png 1272w, https://substackcdn.com/image/fetch/$s_!s3zI!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb3ab2a4-0545-47b8-9dc2-8e77d2d5e80e_2636x1236.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!CbBK!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fa71c8e-1536-4a6c-b4ea-c58e6e16a35d_2638x1246.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!CbBK!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fa71c8e-1536-4a6c-b4ea-c58e6e16a35d_2638x1246.png 424w, https://substackcdn.com/image/fetch/$s_!CbBK!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fa71c8e-1536-4a6c-b4ea-c58e6e16a35d_2638x1246.png 848w, https://substackcdn.com/image/fetch/$s_!CbBK!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fa71c8e-1536-4a6c-b4ea-c58e6e16a35d_2638x1246.png 1272w, https://substackcdn.com/image/fetch/$s_!CbBK!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fa71c8e-1536-4a6c-b4ea-c58e6e16a35d_2638x1246.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!CbBK!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fa71c8e-1536-4a6c-b4ea-c58e6e16a35d_2638x1246.png" width="1456" height="688" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/7fa71c8e-1536-4a6c-b4ea-c58e6e16a35d_2638x1246.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:688,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:550728,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.approved.fm/i/185924859?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fa71c8e-1536-4a6c-b4ea-c58e6e16a35d_2638x1246.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!CbBK!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fa71c8e-1536-4a6c-b4ea-c58e6e16a35d_2638x1246.png 424w, https://substackcdn.com/image/fetch/$s_!CbBK!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fa71c8e-1536-4a6c-b4ea-c58e6e16a35d_2638x1246.png 848w, https://substackcdn.com/image/fetch/$s_!CbBK!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fa71c8e-1536-4a6c-b4ea-c58e6e16a35d_2638x1246.png 1272w, https://substackcdn.com/image/fetch/$s_!CbBK!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7fa71c8e-1536-4a6c-b4ea-c58e6e16a35d_2638x1246.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Ruzb!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feed20bf7-420a-45d7-a16a-10534c8c2e86_2534x1228.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Ruzb!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feed20bf7-420a-45d7-a16a-10534c8c2e86_2534x1228.png 424w, https://substackcdn.com/image/fetch/$s_!Ruzb!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feed20bf7-420a-45d7-a16a-10534c8c2e86_2534x1228.png 848w, https://substackcdn.com/image/fetch/$s_!Ruzb!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feed20bf7-420a-45d7-a16a-10534c8c2e86_2534x1228.png 1272w, https://substackcdn.com/image/fetch/$s_!Ruzb!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feed20bf7-420a-45d7-a16a-10534c8c2e86_2534x1228.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Ruzb!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feed20bf7-420a-45d7-a16a-10534c8c2e86_2534x1228.png" width="1456" height="706" 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